Braze Solution Architect - Migration & Personalization Lead

Ogilvy; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

WPP Enterprise Solutions is seeking an experienced Braze Solution Architect to lead the architecture and implementation of a Braze instance for a major client migration. This hands-on contract role covers discovery, design, configuration, data integration, migration, testing and production launch.

You will collaborate with client stakeholders and cross-functional teams to build a secure, scalable platform for personalised customer engagement across channels and devices.

Qualifications

• Experience migrating a CRM or marketing platform to Braze.
• Hands-on experience setting up Braze instances from scratch to production.
• Strong knowledge of Braze data structures, identity, segmentation and personalisation.

Responsibilities

• Lead discovery and translate requirements into Braze architecture and plan.
• Configure Braze instance: workspaces, access controls, channels, governance.
• Design identity, event taxonomies, data mappings, subscriptions and consent management.
• Architect integrations using Braze CDI and Currents (SDK/API/CDP/warehouses).
• Build data models balancing personalisation with platform limits.
• Plan data migration: audiences, templates, campaigns and journeys.
• Establish security, privacy and compliance controls.
• Lead email authentication, deliverability, suppression synchronisation.
• Enable multichannel messaging and advanced personalisation (Canvas Flow, Liquid).
• Manage testing, cutover, launch support and handover.
• Explain technical decisions and manage risks and dependencies.

Skills

Braze migration experience

Braze data structures

REST APIs / JSON

SDKs / data pipelines

Tools

Braze CDI / Currents

Job description

WPP Enterprise Solutions is seeking an experienced Braze Solution Architect to lead the architecture and implementation of a Braze instance for a major client migration. This hands-on contract role covers discovery, design, configuration, data integration, migration, testing and production launch.

You will collaborate with client stakeholders and cross-functional teams to build a secure, scalable platform for personalised customer engagement across channels and devices.