Brand Strategy Leader – Premium Lifestyle Brand

Hanes Brands Australasia; Sydney; On-site; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Product discounts

One day in office weekly

Sustainability & community

Job summary

Sheridan is seeking a commercially minded Head of Marketing to shape brand strategy and drive consumer engagement across channels. You will lead brand marketing, retail, packaging and creative development, aligning cross-functional teams and partners to deliver cohesive campaigns.

In this leadership role you will manage budget, measure ROI and grow brand equity while guiding a high-performing team and fostering a customer-centric culture across Sheridan’s premium portfolio.

Qualifications

• Experience in brand development and integrated marketing communications.
• Proven success delivering campaigns across brand, retail and online channels.
• Strong leadership and collaboration across functions.

Responsibilities

• Set strategic brand positioning and lead short- and long-term marketing plans across categories, audiences and channels.
• Lead and develop a multidisciplinary team, creating clarity, accountability, collaboration and a culture of continuous improvement.
• Own integrated brand communications spanning advertising, media, social, public relations and retail.
• Oversee creative direction, brand assets, seasonal campaigns, packaging and brand guidelines.
• Use consumer, market and competitor insights to inform strategy, strengthen brand equity and identify growth opportunities.
• Manage the marketing budget and evaluate campaign performance, ROI and commercial outcomes.
• Partner across merchandising, design, digital, e-commerce, loyalty, retail and wholesale.

Skills

Brand leadership

Strategic thinking

Team leadership

Creative judgement

Budget management

Stakeholder management

Education

Bachelor's degree in marketing

Job description

Sheridan is seeking a commercially minded Head of Marketing to shape brand strategy and drive consumer engagement across channels. You will lead brand marketing, retail, packaging and creative development, aligning cross-functional teams and partners to deliver cohesive campaigns.

In this leadership role you will manage budget, measure ROI and grow brand equity while guiding a high-performing team and fostering a customer-centric culture across Sheridan’s premium portfolio.