Head Of Marketing

Hanes Brands Australasia; Sydney; On-site; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Product discounts

One day in office weekly

Sustainability & community

Job summary

Sheridan is seeking a commercially minded Head of Marketing to shape brand strategy and drive consumer engagement across channels. You will lead brand marketing, retail, packaging and creative development, aligning cross-functional teams and partners to deliver cohesive campaigns.

In this leadership role you will manage budget, measure ROI and grow brand equity while guiding a high-performing team and fostering a customer-centric culture across Sheridan’s premium portfolio.

Qualifications

• Experience in brand development and integrated marketing communications.
• Proven success delivering campaigns across brand, retail and online channels.
• Strong leadership and collaboration across functions.

Responsibilities

• Set strategic brand positioning and lead short- and long-term marketing plans across categories, audiences and channels.
• Lead and develop a multidisciplinary team, creating clarity, accountability, collaboration and a culture of continuous improvement.
• Own integrated brand communications spanning advertising, media, social, public relations and retail.
• Oversee creative direction, brand assets, seasonal campaigns, packaging and brand guidelines.
• Use consumer, market and competitor insights to inform strategy, strengthen brand equity and identify growth opportunities.
• Manage the marketing budget and evaluate campaign performance, ROI and commercial outcomes.
• Partner across merchandising, design, digital, e-commerce, loyalty, retail and wholesale.

Skills

Brand leadership

Strategic thinking

Team leadership

Creative judgement

Budget management

Stakeholder management

Education

Bachelor's degree in marketing

Job description

Head of Marketing – Sheridan | Pyrmont

Step into a pivotal leadership role with Sheridan, one of Australia’s most recognised premium lifestyle brands. We are looking for an accomplished marketing leader to shape our brand strategy, champion the voice of the consumer and deliver compelling communications across every customer touchpoint.

As Head of Marketing, you will lead the brand marketing and communications agenda across the Sheridan portfolio. Working closely with internal teams and brand partners, you will bring our brand strategy to life through integrated campaigns, retail marketing, packaging and creative development.

What you’ll do

• Set the strategic brand positioning and lead short- and long-term marketing plans across categories, audiences and channels.
• Lead and develop a multidisciplinary team, creating clarity, accountability, collaboration and a culture of continuous improvement.
• Own integrated brand communications spanning advertising, media, social, public relations and retail
• Oversee creative direction, brand assets, seasonal campaigns, packaging and brand guidelines.
• Use consumer, market and competitor insights to inform strategy, strengthen brand equity and identify growth opportunities.
• Manage the marketing budget and evaluate campaign performance, return on investment and commercial outcomes.
• Partner across merchandising, design, digital, e-commerce, loyalty, retail and wholesale

What success looks like

You will strengthen brand awareness and equity, deliver commercially effective campaigns, support sales and profitability, grow market share and ensure consistently outstanding brand execution across every channel.

About you

You are a commercially minded and customer-focused marketing leader who combines strategic thinking with creative judgement and strong execution. You build trusted relationships, influence across functions and translate insights into clear priorities and measurable results.

You will bring

• A tertiary qualification in marketing, business or a related discipline.
• Extensive experience in brand development, brand management and integrated marketing communications.
• Demonstrated success delivering campaigns across brand, retail and online channels.
• Strong experience managing creative, public relations, mediaand other brand partners.
• Sound commercial and financial acumen, including budget, project and stakeholder management.
• Strong people leadership, with the ability to align teams, prioritise and get things done.
• Excellent written and verbal communication, analytical ability, attention to detail and a collaborative leadership style.

Experience with premium or luxury brands, digital marketing or an agency environment will be highly regarded.

What’s in it for you

• Generous product discounts across our iconic brands, with the flexibility to work 1 day in the office each week.
• Collaborative culture with a genuine commitment to sustainability and community.
• Learn and Grow Opportunities.

CULTIVATING A DIVERSE AND INCLUSIVE WORKPLACE

We are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We motivate our employees to bring their true selves to work and support them to reach their full potential both personally and professionally. We warmly encourage people of all genders, races, ages, abilities, and any other backgrounds or differences to apply to work with us. We are especially committed to creating an accessible and supportive environment for people with a disability, and we encourage you to apply. For more information, please email us at [e-mail]. For any non-accessibility-related enquiries, please contact [e-mail]

#LI-PRIORITY