Brand Marketing Manager

Placements24; Newlands; Hybrid; AUD 77,000 - 109,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental & vision coverage

Job summary

Placements24 is seeking an experienced Brand Marketing Manager to lead brand development and marketing initiatives. The role focuses on shaping and strengthening the company's brand identity, driving awareness, and ensuring consistent messaging across touchpoints in a hybrid setup.

You will develop comprehensive brand strategies, collaborate with product, sales, and marketing teams, and analyze market insights to inform growth.

Qualifications

• Proven experience as a Brand Marketing Manager or in a similar brand management role.
• Strong understanding of brand strategy development, market positioning, and consumer behavior.
• Experience with market research tools and brand analytics platforms.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Responsibilities

• Develop and implement a cohesive brand strategy to enhance awareness, perception, and market positioning.
• Oversee creation of brand messaging and creative assets across channels.
• Manage brand guidelines and ensure consistent application across communications.
• Conduct market research and consumer insights analysis to identify growth opportunities.
• Collaborate with product development, sales, and marketing to ensure brand alignment.
• Measure and report on brand performance, campaign effectiveness, and market share.

Skills

Brand strategy

Campaign management

Market positioning

Consumer insights

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Brand analytics platforms

Market research tools

Job description

About the Role

Our client is seeking an experienced and strategic Brand Marketing Manager to lead brand development and marketing initiatives in Queenstown . This role is critical in shaping and strengthening the company's brand identity, driving brand awareness, and ensuring consistent brand messaging across all touchpoints. You will be responsible for developing and executing comprehensive brand strategies that resonate with target audiences and contribute to business growth. This hybrid position offers a significant opportunity to make a lasting impact on the brand's trajectory within the Eastern Cape region.

Key Responsibilities

• Develop and implement a cohesive brand strategy to enhance brand awareness, perception, and market positioning.
• Oversee the creation of compelling brand messaging and creative assets across all marketing channels.
• Manage brand guidelines and ensure consistent application across all internal and external communications.
• Conduct market research and consumer insights analysis to identify opportunities for brand growth and differentiation.
• Collaborate with product development, sales, and marketing teams to ensure brand alignment in all initiatives.
• Measure and report on brand performance, campaign effectiveness, and market share.

Requirements

• Proven experience as a Brand Marketing Manager or in a similar brand management role.
• Strong understanding of brand strategy development, market positioning, and consumer behavior.
• Demonstrated success in launching and managing integrated marketing campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Experience with market research tools and brand analytics platforms.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary with excellent bonus potential.
• Hybrid work model offering flexibility.
• Comprehensive medical, dental, and vision coverage.
• Opportunities for professional growth and leadership development.
• A collaborative environment focused on building strong brands.