Digital Marketing Specialist - FMCG (Remote)

Placements24; Newlands; Híbrido; AUD 37.000 - 58.000; Jornada completa

Descripción de la vacante

Placements24 is seeking a skilled Digital Marketing Specialist to drive brand presence for FMCG brands on a nationwide remote basis in South Africa. You will craft and execute digital strategies across social, search, email, and content, aiming to increase awareness, engagement and sales.

With 4+ years of hands-on experience, you will analyze campaigns, optimize ROI, and collaborate with the marketing team to ensure consistent brand messaging.

Formación

• 4+ years of digital marketing experience, with online campaigns.
• Experience with SEO, SEM, social media, content creation, and email marketing.
• Proficient in digital marketing analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication.

Responsabilidades

• Develop and implement digital marketing strategies across platforms.
• Manage and optimize online advertising campaigns to maximize ROI.
• Create engaging content for social media and websites.
• Analyze website traffic and campaign performance.
• Collaborate with marketing team to ensure brand consistency.
• Stay up-to-date with digital marketing trends.

Conocimientos

Digital marketing

SEO

SEM

Social media

Content marketing

Email marketing

Analytics

Campaign management

Educación

Bachelor's degree

Herramientas

Google Analytics

Descripción del empleo

About the Role

Our client, a dynamic force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented Digital Marketing Specialist to join their team in a fully remote capacity, supporting their brand presence nationwide. This role is central to developing and executing innovative digital marketing strategies that drive brand awareness, engagement, and sales conversions. You will leverage various digital channels to connect with consumers and stakeholders, playing a key part in shaping the online identity of our client's brands. This is an exceptional opportunity for a digital marketing expert to work from anywhere in South Africa and contribute to the growth of leading FMCG products.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms (social media, SEO, SEM, email, content marketing).
• Manage and optimize online advertising campaigns to maximize reach, engagement, and ROI.
• Create compelling and engaging content for social media, websites, and other digital channels relevant to FMCG consumers.
• Analyze website traffic, campaign performance, and user engagement metrics to identify insights and opportunities.
• Collaborate with the marketing team to ensure brand consistency and execute integrated campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on managing online campaigns.
• Proven experience with SEO, SEM, social media marketing, content creation, and email marketing.
• Strong analytical skills and proficiency in using digital marketing analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering maximum flexibility.
• Comprehensive health and wellness benefits.
• Generous annual leave and professional development budget.
• Opportunity to work with leading FMCG brands from anywhere in the country.