Brand Manager

Placements24; Newlands; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive salary & bonus

Fully remote work

Professional development

Innovative culture

Impactful branding

Health & wellness benefits

Job summary

Placements24 is seeking a creative Brand Manager to lead brand development and marketing initiatives. This fully remote role requires a strategic leader to shape and communicate the brand’s identity, values, and story across touchpoints.

You will develop brand strategies, execute integrated campaigns across digital channels, and ensure consistent messaging to strengthen brand equity and market presence. The role emphasizes collaboration, consumer insights, and performance analytics.

Qualifications

• Proven experience as Brand Manager or in a marketing leadership role.
• Expertise in brand strategy development and campaign management.
• Strong communication, presentation, and interpersonal skills.
• Experience with digital marketing and content development; ability to translate data into strategy.

Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans to enhance brand awareness and market position.
• Create compelling brand narratives, messaging, and visual identity guidelines.
• Oversee the development and execution of integrated marketing campaigns across digital, social media, PR, and events.
• Conduct market research and analyze consumer insights to inform brand positioning and strategy.
• Manage the brand's online presence, ensuring consistency and engagement across all digital platforms.
• Collaborate with product development, sales, and creative teams to ensure brand alignment and successful product launches.
• Monitor brand performance metrics and report on key indicators of brand health and growth.

Skills

Brand strategy

Campaign management

Consumer insights

Digital marketing

Communication & presentation

Education

Bachelor's degree in Marketing/Business

Job description

About the Role

Our client is seeking a creative and strategic Brand Manager to lead brand development and marketing initiatives. This fully remote role requires a passionate individual to shape and communicate the brand's identity, values, and story across all touchpoints. You will be responsible for developing compelling brand strategies, executing integrated marketing campaigns, and ensuring consistent brand messaging to drive brand equity and market presence. The ideal candidate possesses a deep understanding of branding principles, consumer behavior, and effective marketing communication, coupled with the ability to thrive in a remote, collaborative setting.

Key Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans to enhance brand awareness and market position.
• Create compelling brand narratives, messaging, and visual identity guidelines.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, PR, events).
• Conduct market research and analyze consumer insights to inform brand positioning and strategy.
• Manage the brand's online presence, ensuring consistency and engagement across all digital platforms.
• Collaborate with product development, sales, and creative teams to ensure brand alignment and successful product launches.
• Monitor brand performance metrics and report on key indicators of brand health and growth.

Requirements

• Proven experience as a Brand Manager or in a similar marketing leadership role, with a strong portfolio of successful brand initiatives.
• Demonstrable expertise in brand strategy development, marketing campaign management, and consumer insights.
• Excellent communication, presentation, and interpersonal skills.
• Experience with digital marketing, social media strategy, and content development.
Strong analytical skills with the ability to interpret market data and translate it into actionable strategies.
• A Bachelor's degree in Marketing, Business Administration, or a related field is essential.

Benefits

• Competitive salary and bonus structure reflecting strategic leadership.
• Fully remote work arrangement offering significant flexibility and autonomy.
• Opportunities for professional development and leadership training.
• Be part of a company culture that values innovation and creativity.
• Direct impact on shaping and growing a prominent brand.
• Comprehensive health and wellness benefits package.