Brand Marketing Coordinator - Hype DC

Accent Group Limited; Melbourne; On-site; AUD 60,000 - 80,000; Full time

Job summary

Hype DC in Melbourne is seeking a Brand Marketing Coordinator to drive organic social content and campaigns. You will plan weekly content, produce visuals, and coordinate influencer activity to showcase new sneaker releases.

The role focuses on TikTok and Instagram strategy, content creation, and cross-team collaboration to ensure launches align with campaigns and store communications.

Qualifications

• 1–2 years in marketing, social media, content creation or retail.
• Strong understanding of Instagram and TikTok trends in sneakers/fashion.
• Ability to create lo-fi, platform-native content for TikTok.
• Great organizational skills and attention to detail.

Responsibilities

• Plan, schedule and publish weekly organic social content across Instagram and TikTok.
• Create content aligned with sneaker culture, trends, and new releases.
• Coordinate with Buying/Planning to align launches and campaigns.
• Monitor engagement and follower growth to spot opportunities.
• Assist with campaign shoots, influencer partnerships and product seeding.
• Coordinate in-house studio off-foot shoots with The Agency.
• Update campaign content and promos across retail digital screens.
• Manage marketing administration (invoices, PO, samples, supplier coordination).

Skills

Marketing

Social media

Content creation

Organization

Communication

Tools

SKED

Job description

Hype DC is looking for a Brand Marketing Coordinator to join the team, with a focus on organic social, content creation and campaign execution.

From weekly content planning to TikTok, photoshoots and influencer activity, you'll help bring the latest sneakers, releases and campaigns to life across Hype DC's channels and stores.

Your key responsibilities will include:

• Plan, schedule and publish weekly organic social content across Instagram and TikTok.
• Create content that taps into sneaker culture, current trends and new product releases.
• Work with Buying and Planning to keep social content aligned with launches, exclusives and campaign priorities.
• Monitor social performance, engagement and follower growth to identify opportunities.
• Assist with campaign shoots, content production, influencer partnerships and product seeding.
• Coordinate in-house studio off-foot photoshoots alongside The Agency.
• Update campaign content and promotional offers across retail digital screens.
• Manage marketing administration, including invoices, purchase orders, samples and supplier coordination.

What we're looking for:

• 1-2 years' experience in marketing, social media, content creation or retail, or a strong entry-level portfolio.
• A good understanding of Instagram and TikTok, including the content and trends shaping sneaker and fashion culture.
• Confidence creating lo-fi, platform-native content, particularly for TikTok.
• Strong organisation, attention to detail and the ability to manage multiple priorities.
• A proactive approach, good communication skills and a willingness to get involved.
• Experience with social scheduling platforms such as SKED is a bonus, as is sneaker or fashion retail experience.