Brand Manager - Ugg & Genuins

Accent Group Limited; Melbourne; On-site; AUD 100,000 - 140,000; Full time

Job summary

Accent Group Limited is seeking a Brand Manager – UGG & Genuins to drive growth across Australia and New Zealand. You’ll shape market strategy, product assortment and commercial performance for DTC and wholesale, collaborating with global and regional teams to build consumer-led assortments and seasonal stories.

You’ll partner with Sales, Merchandising and Marketing to ensure brand positioning, launches and campaigns are aligned across channels, delivering strong commercial results for two

Qualifications

• 2+ years’ merchandising experience, ideally footwear/apparel/accessories.
• Commercially astute with strong analytics.
• Experience in DTC assortment planning and in-season trade management.
• Passionate about footwear, fashion and sports lifestyle.
• Strategic and creative thinker balancing brand and commercial priorities.
• Confident influencing local, regional and global teams.
• Strong communicator and presenter.
• Highly organized with multitasking ability.

Responsibilities

• Own DTC assortment planning across retail stores and digital channels.
• Develop channel and customer segmentation strategies for brand and commercial balance.
• Lead sell-through and in-season performance reviews with Planning and DTC teams.
• Lead product launch execution across stores and digital channels.
• Manage wholesale partnerships across strategy, go-to-market and orders.
• Build consumer-led assortments maximizing productivity and opportunity.
• Partner with wholesale customers on seasonal requirements and projects.
• Champion UGG & Genuins branding across ANZ.
• Collaborate with global/regional teams to localise strategy.
• Work with Marketing to align product storytelling and campaigns.
• Inform OTB, inventory investment, buy depth and markdown decisions.

Skills

Merchandising

Analytical skills

DTC assortment planning

In-season trade management

Brand strategy

Stakeholder influence

Communication

Organization

Excel

PowerPoint

Outlook

Word

Tools

Excel

PowerPoint

Outlook

Word

Job description

Join Accent Group one of Australia and New Zealand’s largest retail groups. With 850+ stores, 34 iconic brands and 30+ online platforms, we’re home to some of the world’s most recognised names, including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, Lacoste, Sports Direct and Vans. We’re driven by innovation, passionate about our people and committed to creating exceptional experiences for our customers and teams. Here individuality is celebrated, performance is rewarded and you’ll be empowered to make your mark!

Accent Brands is looking for a Brand Manager – UGG & Genuins to drive the next phase of growth for two exciting global footwear brands across Australia and New Zealand.

Reporting to the General Manager – UGG & Genuins, you'll play a key role in shaping the market strategy, product assortment and commercial performance across Direct-to-Consumer and wholesale channels.

You’ll work closely with global and regional brand teams, Sales, Merchandise Planning, Marketing and DTC teams to build consumer-led assortments, bring seasonal stories to life and ensure both brands are positioned for growth across the ANZ marketplace.

What you’ll do

• Own DTC assortment planning across retail stores and digital channels
• Develop channel and customer segmentation strategies that balance brand positioning with commercial performance
• Lead sell-through and in-season performance reviews, identifying opportunities and risks with the Planning and DTC teams
• Lead product launch execution across stores and digital, ensuring ranges are ready and aligned to the seasonal strategy
• Manage wholesale partnerships across strategy, go-to-market and order book management
• Build consumer-led assortments that maximise product productivity and market opportunity
• Partner with key wholesale customers on seasonal requirements, special projects and product opportunities
• Champion UGG & Genuins’ brand positioning across the ANZ marketplace
• Partner with global and regional brand teams to bring global strategy to life locally
• Work closely with Marketing to ensure product storytelling and seasonal campaigns are aligned across channels
• Partner with the Merchandise Planner to inform OTB, inventory investment, buy depth and markdown decisions
• Monitor marketplace and category performance and provide clear commercial recommendations

What we’re looking for

You’ll bring 2+ years’ experience in merchandising, ideally within footwear, apparel or accessories, with experience across consumer-led brands.

You’re:

• Commercially astute with strong analytical skills
• Experienced in DTC assortment planning and in-season trade management
• Passionate about footwear, fashion and the broader sports and lifestyle market
• A strategic and creative thinker who can balance brand and commercial priorities
• Confident influencing stakeholders across local, regional and global teams
• A strong communicator and presenter
• Highly organised and comfortable managing multiple priorities
• Able to work autonomously while collaborating across a broad stakeholder group
• Confident using Excel, PowerPoint, Outlook and Word

Experience across wholesale, global brand management or international markets will be highly regarded. Domestic and international travel may be required.

Why Join Us?

This is an opportunity to play a key role in shaping the growth of two globally recognised brands across the ANZ market.

You’ll work at the intersection of brand, product and commercial strategy, partnering with global teams and local stakeholders to bring the right product, stories and experiences to customers across every channel.

At Accent Group, you’ll have the opportunity to make a genuine impact while working with some of the world’s most exciting footwear and lifestyle brands.

Global brands. Local impact. Real opportunity.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.