Marketing Lead - Accent Group

Accent Group Limited; Melbourne; On-site; AUD 130,000 - 170,000; Full time

Job summary

Accent Group Limited in Melbourne seeks a Marketing Lead to bring Merrell and Saucony brand strategies to life in Australia. You will craft campaigns, content, partnerships and activations that resonate with outdoor and running communities across digital, social, retail and PR.

You will localise global toolkits, build relationships with athletes and influencers, and collaborate with eCommerce, merchandising and store teams to deliver cohesive campaigns.

Qualifications

• Experience in brand or trade marketing, ideally within sport, running, outdoor or lifestyle.
• Genuine interest in running, outdoor adventure or performance culture.
• Understanding of what makes a brand distinctive and how to connect with its audience.
• Experience delivering campaigns across digital, social, partnerships and activations.
• Creative, hands-on approach with strong attention to detail.
• Ability to manage multiple priorities, collaborate across teams and deliver commercially focused results.

Responsibilities

• Lead the execution of global and local brand strategies across Merrell and Saucony, ensuring campaigns feel authentic to each brand and resonate with Australian audiences.
• Localise global campaign toolkits, bringing creative to life with a strong understanding of the local market, consumer and brand positioning.
• Develop and execute social and digital marketing strategies that connect product, retail and community.
• Identify and build relationships with athletes, influencers and key opinion leaders who align with each brand and help grow their reach.
• Work closely with PR, eCommerce, merchandise and retail teams to deliver cohesive campaigns across channels.
• Support photoshoots and content production, ensuring creative captures each brand’s identity and speaks to its audience.
• Partner with store experience teams to bring campaigns into the retail environment and create engaging in-store experiences.
• Collaborate with external agencies and partners to deliver events, collaborations and activations that build brand awareness and community engagement.
• Work with global brand stakeholders to align local marketing activity with international strategy and priorities.
• Monitor campaign performance, report on results and use insights to measure ROI and identify opportunities for improvement.

Skills

Brand marketing

Campaign management

Digital marketing

Stakeholder collaboration

Job description

Join Accent Group one of Australia and New Zealand’s largest retail groups. With 850+ stores, 34 iconic brands and 30+ online platforms, we’re home to some of the world’s most recognised names, including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, Lacoste, Sports Direct and Vans. We’re driven by innovation, passionate about our people and committed to creating exceptional experiences for our customers and teams. Here individuality is celebrated, performance is rewarded and you’ll be empowered to make your mark!

About the Role

From the trail to the track, we’re looking for someone who gets the culture behind the brands.

Merrell and Saucony each have their own identity, community and purpose. We’re looking for a Marketing Lead who understands what makes them different and knows how to turn that into marketing that connects with people.

You’ll bring global brand strategies to life in Australia, creating campaigns, content, partnerships and activations that resonate with outdoor and running communities. Working across digital, social, retail and PR, you’ll help grow both brands while staying true to what makes them special.

What you’ll do:

• Lead the execution of global and local brand strategies across Merrell and Saucony, ensuring campaigns feel authentic to each brand and resonate with Australian audiences
• Localise global campaign toolkits, bringing creative to life with a strong understanding of the local market, consumer and brand positioning
• Develop and execute social and digital marketing strategies that connect product, retail and community
• Identify and build relationships with athletes, influencers and key opinion leaders who align with each brand and help grow their reach
• Work closely with PR, eCommerce, merchandise and retail teams to deliver cohesive campaigns across channels
• Support photoshoots and content production, ensuring creative captures each brand’s identity and speaks to its audience
• Partner with store experience teams to bring campaigns into the retail environment and create engaging in-store experiences
• Collaborate with external agencies and partners to deliver events, collaborations and activations that build brand awareness and community engagement
• Work with global brand stakeholders to align local marketing activity with international strategy and priorities
• Monitor campaign performance, report on results and use insights to measure ROI and identify opportunities for improvement

What we’re looking for:

• Experience in brand or trade marketing, ideally within sport, running, outdoor or lifestyle
• A genuine interest in running, outdoor adventure or performance culture
• A strong understanding of what makes a brand distinctive and how to connect with its audience
• Experience delivering campaigns across digital, social, partnerships and activations
• A creative, hands‑on approach with strong attention to detail
• Someone who can manage multiple priorities, collaborate across teams and deliver commercially focused results

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.