Brand Manager - Ugg & Genuins

Ugg Anz; Melbourne; On-site; AUD 100,000 - 140,000; Full time

Job summary

Accent Brands is looking for a Brand Manager – UGG & Genuins to drive the next phase of growth across Australia and New Zealand. You’ll shape the market strategy, product assortment and commercial performance across Direct-to-Consumer and wholesale channels.

Reporting to the General Manager, you’ll partner with global and regional brand teams, Sales, Marketing and Merchandising Planning to build consumer‑led assortments, bring seasonal stories to life and position both brands for sustained ANZ

Qualifications

• 2+ years' merchandising experience, ideally in footwear, apparel or accessories, with consumer-led brands.

Responsibilities

• Own DTC assortment planning across retail stores and digital channels
• Develop channel and customer segmentation strategies balancing brand and commercial goals
• Lead sell-through and in-season reviews with Planning and DTC teams
• Lead product launch execution across stores and digital, aligned to seasonal strategy
• Manage wholesale partnerships across strategy, go-to-market and order book management
• Build consumer-led assortments maximizing productivity and market opportunity
• Partner with wholesale customers on seasonal requirements and product opportunities
• Champion UGG & Genuins' brand positioning in ANZ
• Collaborate with global/regional brand teams to localise global strategies
• Coordinate with Marketing to align product storytelling and campaigns
• Inform OTB, inventory investment, buy depth and markdown decisions
• Monitor marketplace performance and provide strategic recommendations

Skills

Merchandising

Analytics

DTC planning

Stakeholder management

Tools

Excel

PowerPoint

Outlook

Word

Job description

Join Accent Group one of Australia and New Zealand’s largest retail groups. With 850+ stores, 34 iconic brands and 30+ online platforms, we’re home to some of the world’s most recognised names, including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, Lacoste, Sports Direct and Vans. We’re driven by innovation, passionate about our people and committed to creating exceptional experiences for our customers and teams. Here individuality is celebrated, performance is rewarded and you’ll be empowered to make your mark!

Accent Brands is looking for a Brand Manager – UGG & Genuins to drive the next phase of growth for two exciting global footwear brands across Australia and New Zealand.

Reporting to the General Manager – UGG & Genuins, you'll play a key role in shaping the market strategy, product assortment and commercial performance across Direct-to-Consumer and wholesale channels.

You'll work closely with global and regional brand teams, Sales, Merchandise Planning, Marketing and DTC teams to build consumer-led assortments, bring seasonal stories to life and ensure both brands are positioned for growth across the ANZ marketplace.

Accent Brands is looking for a Brand Manager – UGG & Genuins to drive the next phase of growth for two exciting global footwear brands across Australia and New Zealand.

Reporting to the General Manager – UGG & Genuins, you'll play a key role in shaping the market strategy, product assortment and commercial performance across Direct-to-Consumer and wholesale channels.

You'll work closely with global and regional brand teams, Sales, Merchandise Planning, Marketing and DTC teams to build consumer-led assortments, bring seasonal stories to life and ensure both brands are positioned for growth across the ANZ marketplace.

What you'll do

• Own DTC assortment planning across retail stores and digital channels
• Develop channel and customer segmentation strategies that balance brand positioning with commercial performance
• Lead sell-through and in-season performance reviews, identifying opportunities and risks with the Planning and DTC teams
• Lead product launch execution across stores and digital, ensuring ranges are ready and aligned to the seasonal strategy
• Manage wholesale partnerships across strategy, go-to-market and order book management
• Build consumer-led assortments that maximise product productivity and market opportunity
• Partner with key wholesale customers on seasonal requirements, special projects and product opportunities
• Champion UGG & Genuins' brand positioning across the ANZ marketplace
• Partner with global and regional brand teams to bring global strategy to life locally
• Work closely with Marketing to ensure product storytelling and seasonal campaigns are aligned across channels
• Partner with the Merchandise Planner to inform OTB, inventory investment, buy depth and markdown decisions
• Monitor marketplace and category performance and provide clear commercial recommendations

What we're looking for

You’ll bring 2+ years' experience in merchandising, ideally within footwear, apparel or accessories, with experience across consumer-led brands.

You're:

• Commercially astute with strong analytical skills
• Experienced in DTC assortment planning and in-season trade management
• Passionate about footwear, fashion and the broader sports and lifestyle market
• A strategic and creative thinker who can balance brand and commercial priorities
• Confident influencing stakeholders across local, regional and global teams
• A strong communicator and presenter
• Highly organised and comfortable managing multiple priorities
• Able to work autonomously while collaborating across a broad stakeholder group
• Confident using Excel, PowerPoint, Outlook and Word

Experience across wholesale, global brand management or international markets will be highly regarded. Domestic and international travel may be required.

Why Join Us?

This is an opportunity to play a key role in shaping the growth of two globally recognised brands across the ANZ market.

You’ll work at the intersection of brand, product and commercial strategy, partnering with global teams and local stakeholders to bring the right product, stories and experiences to customers across every channel.

At Accent Group, you’ll have the opportunity to make a genuine impact while working with some of the world's most exciting footwear and lifestyle brands.

Global brands. Local impact. Real opportunity.