Brand Manager, Retail Marketing (8-Month Fixed Term)

Endeavour Group; Victoria; On-site; AUD 120,000 - 144,000; Full time

Benefits offered by this job

Discount card for Endeavour Group and

Wellbeing & health services

Learning & development opportunities

Job summary

Endeavour Group's BWS brand is recruiting a Brand Manager - BWS Marketing to lead store and omnichannel branding across our network. You will drive category initiatives, branding rollouts, and in-store/digital assets while partnering with Brand and Omnichannel teams.

This fixed-term role requires 5+ years in marketing, strong project management, budget discipline, and cross‑functional collaboration to deliver measurable brand momentum.

Qualifications

• Minimum 5 years in marketing, preferably in retail, liquor, or FMCG.
• Proven ability to lead and manage complex retail marketing initiatives end-to-end.
• Experience briefing and delivering in-store POS, signage, digital assets, and local area marketing creative.
• Experience rolling out brand visual identity across omnichannel environments.
• Solid experience managing marketing budgets: planning, forecasting, PO generation, invoicing.
• Strong stakeholder management across cross-functional teams (Operations, Format, Merchandise, Digital).

Responsibilities

• Serve as marketing lead and project manager for category initiatives, driving dedicated project plans from brief through to store execution.
• Drive the rollout of the brand visual identity for phases 2 through 4, ensuring high-impact assets for omnichannel use.
• Lead the briefing, development, and delivery of in-store POS assets, signage, and digital display assets.
• Drive the brand platform and messaging refresh across store touchpoints and customer journeys.
• Lead the briefing and creative development of media assets for local area marketing support for range initiatives.
• Apply brand tone of voice to store team initiatives and roll out In-Store Team tools with brand/experience leads.
• Manage day-to-day relationships with creative, design, print, and media agencies for cost-efficient, on-time production.
• Manage project marketing finances including budget tracking, forecasting, PO management, and invoicing.

Skills

Brand leadership

Project management

Retail marketing

Omnichannel

Stakeholder management

Budget management

Education

Bachelor's degree in marketing or business

Job description

Endeavour Group's BWS brand is recruiting a Brand Manager - BWS Marketing to lead store and omnichannel branding across our network. You will drive category initiatives, branding rollouts, and in-store/digital assets while partnering with Brand and Omnichannel teams.

This fixed-term role requires 5+ years in marketing, strong project management, budget discipline, and cross‑functional collaboration to deliver measurable brand momentum.