Brand Manager, Retail Marketing (8‑Month Fixed Term)

Endeavour Group; Melbourne; On-site; AUD 85,000 - 120,000; Full time

Benefits offered by this job

Discount card for brands

Health & wellbeing programs

Learning & development

Brand discounts

Job summary

Endeavour Group's BWS brand is looking for an experienced Brand Manager to bring the BWS Marketing program to life across stores and omnichannel touchpoints in Melbourne. This 8-month fixed-term role reports to the Senior Marketing Manager and will lead critical brand and format workstreams, focusing on store range initiatives and in-store messaging.

You will partner with Brand, Omnichannel, Merchandising, Digital and external agencies to drive brand identity, visual assets, and local area

Qualifications

• Minimum 5 years of marketing experience in retail, liquor, or FMCG.
• Ability to lead end-to-end retail marketing initiatives.
• Experience briefing and delivering in-store POS and digital assets.
• Proven track record rolling out brand visual identity across omnichannel.
• Strong budgeting, forecasting, PO and supplier invoicing skills.
• Excellent stakeholder management across cross-functional teams.
• Data-driven shopper insight to inform retail plans.
• Self-driven, highly organized, and able to handle fixed-term cover.

Responsibilities

• Serve as marketing lead and project manager for category initiatives, driving project plans from brief to store execution.
• Drive brand visual identity rollout for phases 2–4 with high-impact omnichannel assets.
• Lead creation of retail POS, signage, and digital display assets.
• Refresh brand platform and messaging across store touchpoints to communicate customer value propositions.
• Manage local area marketing (LAM) and create targeted media assets for local initiatives.
• Apply brand tone of voice to in-store team tools and cross-functional initiatives.
• Oversee relationships with agencies to ensure cost-efficient, on-time production of POS and media collateral.
• Manage project marketing finances: budgets, forecasts, PO generation, invoicing.
• Track in-market delivery and conduct post-implementation reviews for measurable outcomes.
• Collaborate with Senior Marketing Manager, Senior Omnichannel Manager, Merchandise, Store Ops, Digital, and external suppliers.

Skills

Marketing leadership

Project management

POS & retail assets

Brand identity

Budget management

Stakeholder management

Data-driven planning

Team collaboration

Education

Business/Marketing degree

Job description

Endeavour Group's BWS brand is looking for an experienced Brand Manager to bring the BWS Marketing program to life across stores and omnichannel touchpoints in Melbourne. This 8-month fixed-term role reports to the Senior Marketing Manager and will lead critical brand and format workstreams, focusing on store range initiatives and in-store messaging.

You will partner with Brand, Omnichannel, Merchandising, Digital and external agencies to drive brand identity, visual assets, and local area