Brand Marketing Leader, Retail (8-Month FTC)

Endeavour Group; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Exclusive discount card for affiliated

Health and wellbeing services

Learning and development opportunities

Job summary

Endeavour Group’s Brand Manager - BWS Marketing will bring the BWS brand to life across our store network and omnichannel touchpoints. You will lead brand initiatives, drive visual identity rollouts, and embed customer value propositions to deepen shopper engagement.

You will manage category programs, lead creative development for POS and media assets, and collaborate with cross-functional teams to ensure measurable outcomes and strong working relationships.

Qualifications

• Minimum 5 years of experience in dedicated marketing, ideally retail, liquor or FMCG.
• Ability to lead and project-manage complex retail marketing initiatives end-to-end.
• Experience briefing and delivering in-store POS, signage and digital display assets.
• Proven track record in rolling out brand identity across omnichannel.
• Experience managing marketing budgets, planning, forecasting and PO reconciliation.
• Strong cross-functional collaboration across Operations, Merchandise, Digital.

Responsibilities

• Serve as marketing lead and project manager for category initiatives from brief to store execution.
• Drive rollout of brand visual identity for omnichannel application.
• Lead end-to-end development and delivery of in-store POS assets and signage.
• Refresh brand messaging across store touchpoints to reflect customer value propositions.
• Develop local area marketing assets and collateral for targeted initiatives.
• Manage agency partners to ensure on-time, cost-efficient production of collateral.

Skills

Brand management

Project management

Budget management

Stakeholder management

Data-driven

Education

Bachelor’s degree in marketing or business

Job description

Endeavour Group’s Brand Manager - BWS Marketing will bring the BWS brand to life across our store network and omnichannel touchpoints. You will lead brand initiatives, drive visual identity rollouts, and embed customer value propositions to deepen shopper engagement.

You will manage category programs, lead creative development for POS and media assets, and collaborate with cross-functional teams to ensure measurable outcomes and strong working relationships.