Brand Marketing Lead – 8-Month FTC (Retail)

BWS; Melbourne; Sur place; AUD 120 000 - 150 000; Plein temps

Avantages offerts par ce poste

Discount card for ALH Hotels pubs &amp

Health & wellbeing services

Learning and development options

Discounts through Endeavour Group &amp

Résumé du poste

Endeavour Group's BWS brand is seeking an experienced Brand Manager to bring the BWS Marketing vision to life across our store network and omnichannel touchpoints. You will lead brand identity refreshes, manage category initiatives, and partner with cross-functional teams to deliver high-impact in-store and digital assets.

You will oversee budgets, collaborate with senior marketers, and ensure messaging resonates with local shoppers while maintaining brand tone across channels.

Qualifications

• Minimum 5 years in dedicated marketing, retail or FMCG.
• Proven ability to lead end-to-end retail marketing initiatives.
• Experience briefing and delivering in-store POS and digital assets.
• Brand visual identity rollout across omnichannel.
• Strong budgeting, forecasting and PO reconciliation.
• Strong stakeholder management across cross-functional teams.
• Tertiary qualifications in business and/or marketing.

Responsabilités

• Serve as marketing lead and project manager for category initiatives.
• Roll out brand visual identity for phases 2–4 for omnichannel use.
• Lead end-to-end development and delivery of POS assets and signage.
• Refresh brand platform and messaging across store touchpoints.
• Lead creative development for local area marketing (LAM) support.
• Apply brand tone of voice to store team initiatives.
• Manage relationships with creative, design, print, and media agencies.
• Oversee project marketing finances: budgets, PO management, invoicing.
• Ensure activations are measurable against objectives; track in-market delivery.
• Collaborate with Senior Marketing Manager, Omnichannel Manager and cross-functional teams.

Connaissances

Marketing strategy

Project management

Brand identity rollout

Omnichannel marketing

Budget management

Stakeholder management

Data analysis

Retail marketing

Cross-functional collaboration

Strong communication

Formation

Business/Marketing degree

Description du poste

Endeavour Group's BWS brand is seeking an experienced Brand Manager to bring the BWS Marketing vision to life across our store network and omnichannel touchpoints. You will lead brand identity refreshes, manage category initiatives, and partner with cross-functional teams to deliver high-impact in-store and digital assets.

You will oversee budgets, collaborate with senior marketers, and ensure messaging resonates with local shoppers while maintaining brand tone across channels.