Brand Manager

BWS; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Discount card for brand partners

Wellbeing and health benefits

Learning and development opportunities

Discounts across Endeavour Group

Job summary

Endeavour Group’s BWS Marketing team seeks a Brand Manager – BWS Marketing for an 8‑month fixed‑term, reporting to the Senior Marketing Manager. You will bring the BWS brand to life across our physical store network and omnichannel touchpoints.

You will lead brand and format workstreams, drive store range initiatives, visual identity rollout, and embed customer value propositions to deepen engagement with BWS shoppers and sustain brand momentum.

Qualifications

• Minimum 5 years of experience in a dedicated marketing environment, retail, liquor, or FMCG.
• Proven ability to lead and project-manage complex retail marketing initiatives end-to-end.
• Experience briefing and delivering in-store POS, signage, digital assets, and local area marketing creative.
• Experience rolling out brand visual identity and maintaining brand tone across omnichannel environments.
• Experience managing marketing budgets including planning, forecasting, PO generation, and partner invoices.

Responsibilities

• Serve as marketing lead and project manager for category initiatives, from brief to store execution.
• Drive rollout of brand visual identity for phases 2–4, ensuring high-impact assets for omnichannel use.
• Lead development and delivery of retail POS assets, signage, and digital displays.
• Refresh brand platform and messaging across store touchpoints to communicate value propositions.
• Lead briefing and creative development for local area marketing support for range initiatives.
• Apply brand tone of voice to store team initiatives and In-Store Team tools rollout.
• Manage relationships with agencies to ensure cost-efficient, on-time production of POS and media collateral.
• Oversee marketing finances: budget tracking, forecasting, PO management, invoicing.
• Ensure activations are measurable against commercial and customer objectives, and conduct post-implementation reviews.
• Collaborate with Senior Marketing Manager, Senior Omnichannel Manager, Merchandising, Digital and Operations.

Skills

Brand marketing

Project management

Stakeholder management

Omnichannel marketing

Budget management

Education

Tertiary qualifications in business/marketing

Job description

BWS stands for Beer, Wine, Spirits but it could easily be Best‑ever Work Situation. With over 1,400 stores and 10,000+ team members we’re the biggest local bottle shop in Australia. We’re on a mission to make every day fun for everyone. We welcome people in. That includes you. The true you, that feeds off the energy, dreams big, and makes a difference. BWS, the place where good times start, especially for careers.

Company Description

Best‑ever Work Situation

BWS stands for Beer, Wine, Spirits but it could easily be Best‑ever Work Situation. With over 1,400 stores and 10,000+ team members we’re the biggest local bottle shop in Australia. We’re on a mission to make every day fun for everyone. We welcome people in. That includes you. The true you, that feeds off the energy, dreams big, and makes a difference. BWS, the place where good times start, especially for careers.

Job Description

• Love what you do and leave your mark!
• 8 Month Fixed Term opportunity
• Join the iconic BWS brand in this exciting opportunity

As the Brand Manager – BWS Marketing, you will report directly to the Senior Marketing Manager – Brand.

In this pivotal role as Brand Manager you will bring the BWS brand to life across our physical store network and omnichannel touchpoints.

You will lead and support critical brand and format workstreams, focusing on store range initiatives, macro space and category adjacencies.

Partnering closely with Brand and Omnichannel teams, you will drive the rollout of the brand visual identity, refresh key in‑store messaging, and embed customer value propositions to deepen engagement with BWS shoppers and sustain brand momentum.

Sound good? Read on.
Here's a snapshot of the responsibilities:

• Serve as marketing lead and project manager for category initiatives, driving dedicated project plans from brief through to store execution.
• Drive the rollout of the brand visual identity for phases 2 through 4, ensuring consistent, high-impact assets optimized for omnichannel application.
• Lead the briefing, end‑to‑end development, and delivery of retail POS assets, including physical in‑store signage, POS elements, and digital display assets.
• Drive the brand platform and messaging refresh across store touchpoints, ensuring customer value propositions are clearly communicated across customer journeys.
• Lead the briefing and creative development of media assets to deliver targeted local area marketing (LAM) support for localized range initiatives.
• Apply BWS brand tone of voice to store team initiatives, including the rollout of the In‑Store Team tools in collaboration with brand and experience leads.
• Manage day‑to‑day relationships with creative, design, print, and media agency partners to ensure cost‑efficient, on‑time, and high‑quality production of all POS and media collateral.
• Manage project marketing finances, including budget tracking, forecasting, purchase order management, and partner invoicing.
• Ensure all store and localized activations are measurable against commercial and customer objectives, tracking in‑market delivery and conducting post‑implementation reviews.
• Partner closely with the Senior Marketing Manager and Senior Omnichannel Manager, collaborating across Merchandise, Store Operations, Format Development, Visual Merchandising, Digital, and external suppliers.

Qualifications

Now let’s talk about you:

• Minimum 5 years of experience working in a dedicated marketing environment, preferably within retail, liquor, or FMCG.
• Proven ability to lead and project‑manage complex retail marketing initiatives end‑to‑end, converting overarching strategy into practical, high‑impact in‑store execution.
• Demonstrated experience briefing and delivering physical in‑store POS, retail signage, digital display assets, and local area marketing creative.
• Proven background managing brand visual identity rollouts and upholding brand tone of voice across omnichannel environments.
• Solid experience managing marketing budgets, including planning, forecasting, PO generation, and partner invoice reconciliation.
• Strong stakeholder management skills with proven success navigating dual reporting lines and collaborating across cross‑functional teams (Operations, Format, Merchandise, Digital).
• Ability to interpret customer, shopper, and category data to build actionable retail plans and evaluate in‑market performance.
• Self‑driven, highly organized, and adaptable, with the capability to hit the ground running in a fixed‑term cover capacity and prioritize concurrent deliverables.
• Tertiary qualifications in business and/or marketing preferred.

Benefits

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you’ll also enjoy discounts at Woolies supermarkets and BIG W
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close‑enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or atendeavourgroupcareers.com.au.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup