Brand Manager - Hybrid FMCG Growth & Impact

Kraft Heinz; Freshwater; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid Working

Pay for Performance

Parental Leave

Leave Options

Great Place to Work

In House Training Programs

Corporate Discount Programs

Job summary

Kraft Heinz in Melbourne, Australia is seeking a Brand Manager to lead FMCG brand initiatives, steer NPDs, manage P&L for AU and NZ, and drive go-to-market plans with cross-functional teams.

You will oversee packaging renovations, develop above- and below-the-line campaigns, monitor performance, and contribute to budgeting and forecasting. This permanent role offers hybrid work with three days in office and two days remote.

Qualifications

• Strong and proven experience in FMCG brand marketing.
• Experience leading NPD and renovation projects.
• Analytical mindset with data-driven decision making (Nielsen preferred).
• Excellent stakeholder management and cross-functional leadership.
• Eligibility to work in Australia with full working rights.

Responsibilities

• Lead brand NPDs including idea generation, business plans, P&L management, and GTM planning for AU and NZ.
• Collaborate to develop strategy with 1- and 3-year plans.
• Lead packaging renovations from briefing to changeover management.
• Develop and implement above-the-line and below-the-line activities for launches.
• Create impactful campaigns resonating across ANZ and liaise with agencies.
• Monitor brand performance and derive consumer insights from research tools.
• Support annual budgeting, quarterly forecasting, and manage A&P spend.
• Coordinate cross-functional teams including Sales, Operations, and Management.

Skills

FMCG Brand Marketing

NPD & Renovation

Advertising Experience

Stakeholder Management

Data-driven Decision Making

Tools

Nielsen

Job description

Kraft Heinz in Melbourne, Australia is seeking a Brand Manager to lead FMCG brand initiatives, steer NPDs, manage P&L for AU and NZ, and drive go-to-market plans with cross-functional teams.

You will oversee packaging renovations, develop above- and below-the-line campaigns, monitor performance, and contribute to budgeting and forecasting. This permanent role offers hybrid work with three days in office and two days remote.