Brand Manager

Kraft Heinz; Freshwater; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid Working

Pay for Performance

Parental Leave

Leave Options

Great Place to Work

In House Training Programs

Corporate Discount Programs

Job summary

Kraft Heinz in Melbourne, Australia is seeking a Brand Manager to lead FMCG brand initiatives, steer NPDs, manage P&L for AU and NZ, and drive go-to-market plans with cross-functional teams.

You will oversee packaging renovations, develop above- and below-the-line campaigns, monitor performance, and contribute to budgeting and forecasting. This permanent role offers hybrid work with three days in office and two days remote.

Qualifications

• Strong and proven experience in FMCG brand marketing.
• Experience leading NPD and renovation projects.
• Analytical mindset with data-driven decision making (Nielsen preferred).
• Excellent stakeholder management and cross-functional leadership.
• Eligibility to work in Australia with full working rights.

Responsibilities

• Lead brand NPDs including idea generation, business plans, P&L management, and GTM planning for AU and NZ.
• Collaborate to develop strategy with 1- and 3-year plans.
• Lead packaging renovations from briefing to changeover management.
• Develop and implement above-the-line and below-the-line activities for launches.
• Create impactful campaigns resonating across ANZ and liaise with agencies.
• Monitor brand performance and derive consumer insights from research tools.
• Support annual budgeting, quarterly forecasting, and manage A&P spend.
• Coordinate cross-functional teams including Sales, Operations, and Management.

Skills

FMCG Brand Marketing

NPD & Renovation

Advertising Experience

Stakeholder Management

Data-driven Decision Making

Tools

Nielsen

Job description

Job Description

Brand Manager

• Opportunity to grow your Marketing management career!

• Flexible work arrangement – 3 days in office, 2 days remote

• Location: Melbourne, Australia

Kickstart Your Marketing Career with Kraft Heinz!

Are you looking to grow your career in Marketing? Do you want to join a dynamic team with a proven track record of internal growth and career advancement opportunities? We have an exciting permanent opportunity for Brand Manager to join our Marketing team based out of Melbourne, Australia.

TheCompany

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

Key position responsibilities include, but not limited to:

• Lead brand NPDs including idea generation, preparation of business plans, P&L management, go to market planning for both AU and NZ, and post launch audits

• Work collaboratively with Senior Brand Manager and Category Development to develop strategy development including one and three-year plan

• Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management

• Develop and implement above the line and below the line activities for new product launches, including media campaigns, POS, and consumer promotion plans for assigned category portfolio

• Develop impactful and breakthrough campaign creatives that resonate with the audience across ANZ

• Liaise with agencies to develop & execute marketing & advertising campaigns

• Monitor brand performance and develop consumer insights through research tools and reporting

• Support annual budgeting, quarterly forecasting and manage monthly A&P spend

• Communication and coordination across cross-functional teams including Sales, Operations and Management

About you:

• Strong and proven experience in FMCG brand marketing

• Strong project management experience on NPD, renovation and advertising

• Analytical skills with the ability to demonstrate data-driven decision making (IRI or Nielsen preferred)

• Exceptional stakeholder management to lead cross-functional teams while also managing expectations

• Problem solver who can think outside the box, with resiliency to bounce back from setbacks

• Striving for excellence in a high-paced working environment

• Eligibility to work in Australia – with full working rights

Benefits of working with us

• Hybrid Working – Flexibility around when and where you work

• Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package

• Parental Leave – paid time off for both primary AND secondary caregivers

• Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter

• Great Place to Work certification in Australia and New Zealand

• In House Training Programs

• Corporate Discount Programs

Location(s)

Freshwater

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes