Brand Manager - Discovery

Hill-Smith Family Estates; Adelaide; On-site; AUD 90,000 - 120,000; Full time

Job summary

Hill-Smith Family Estates is seeking a Marketing and Communications Business Partner to oversee a portfolio of premium wine brands and drive brand voice across domestic and international markets. Based between Adelaide and the Barossa Valley, you’ll develop vision, strategy and tactical plans, and work with a cross-functional team to align campaigns and packaging with commercial goals.

You will partner with agencies, distributors and major customers, manage budgets and performance metrics, and

Qualifications

• Proven experience managing multiple brands within a fast-paced wine/ FMCG portfolio.
• Experience working with major retail partners and distributors.
• Strong capability in developing and executing strategy and campaigns that drive consumer-focused plans aligned to commercial outcomes.
• Tertiary qualifications in Marketing, Business or Commerce are essential.

Responsibilities

• Develop and execute brand strategies across portfolio with clear positioning.
• Collaborate with agency partners, distributors and customers to deliver campaigns.
• Manage budgets and measure performance against KPIs.
• Lead cross-functional initiatives with production, winemaking, finance and sales to deliver NPD and packaging updates.

Skills

Brand strategy

Go-to-market planning

Market insights

Campaign management

Cross-functional collaboration

Budget management

NPD & packaging

Consumer-centric marketing

Education

Marketing/Business/Commerce degree

Job description

An exciting opportunity exists to join Hill-Smith Family Estates a respected family-owned wine business For over 175 years and across six generations the Hill-Smith Family has been planting vineyards and crafting quality wine Each generation has been pioneering and innovative leading the business to where it is today a global wine company integrated through vine cultivation wine growing wine making and international distribution with a rich and diverse portfolio of leading fine wine brands Hill-Smith Family Estates prides itself on family heritage and connection to people but above all the burning desire to remain a sustainable and successful family-owned wine business for generations to come.

About the role

Based between Adelaide and the Barossa Valley and reporting to the Marketing Manager – Discovery this role is responsible for managing a portfolio of market-leading brands developing their position industry across both domestic and international markets.

With consumers at the heart of these brands you will develop and execute the vision strategy and tactical plans for each brand establishing clear and differentiated positioning while ensuring strong execution alignment and consistency across all internal and external stakeholders.

You’ll be working alongside a team and portfolio of leading brands including Y Series Oxford Landing Winesmiths and Earthworks to name just a few.

Key requirements

• Implement clear differentiated brand strategies brand plans and go-to-market strategies across the portfolio as directed.
• Analyse market and shopper insights to identify growth opportunities or challenges delivering actionable recommendations.
• Develop and execute integrated brand communications across relevant platforms and consumer touchpoints aligned to overarching brand strategies for key equity brands Collaborate closely with agency partner distributors and major customers to deliver effective campaigns.
• Measure and report on the performance of your marketing campaigns evaluating results against agreed objectives and KPIs.
• Manage the brand lifecycle—from NPD to shelf ensuring packaging SKUs and strategy align with company retailer and consumer needs.
• Partner cross-functionally with Production Winemaking Finance Insights and Sales teams to deliver NPD innovation and packaging evolution projects on strategy on time and within budget.
• Develop a strong end-to-end commercial understanding of the brand portfolio with accountability over brand budgets across sales and A&P to achieve brand goals.
• Build and maintain strong working relationships with the Winemakers and broader winemaking team to enhance product knowledge elevate consumer understanding and improve overall customer experience.

About you

Proven experience managing multiple brands within a fast-paced portfolio Ideally you have worked closely with major retail partners wine alcoholic or FMCG sectors Demonstrated capability in developing and executing strategy and campaigns driving product innovation and delivering consumer-centric plans aligned to commercial outcomes.

Tertiary qualifications in Marketing Business or Commerce are essential Strong expertise in brand positioning and delivering integrated campaigns coupled with a proactive approach to innovation curiosity continuous improvement and the ability to influence change and encourage thoughtful experimentation.

What is it for you?

• Competitive salary and wine allowance with flexible working arrangements on offer.
• Work with a respectful collaborative transparent and inclusive leadership team.
• A family-owned business with an outstanding and supportive culture

Applications will close on 23rd October 20266.

Hill-Smith Family Estates is a global winemaking and distribution business with a rich and diverse portfolio of leading wine brands including Yalumba Jansz Tasmania Pewsey Vale Vineyard Oxford Landing and Running with Bulls.

Fiercely independent Hill-Smith Family Estates is driven by sustainability innovation excellence and a pride in its people that result in a genuine opportunity for personal and professional growth.

Hill-Smith Family Estates is a global winemaking and distribution business with a rich and diverse portfolio of leading wine brands including Yalumba Jansz Tasmania Pewsey Vale Vineyard Oxford Landing and Running with Bulls.

Fiercely independent Hill-Smith Family Estates is driven by sustainability innovation excellence and a pride in its people that result in a genuine opportunity for personal and professional growth.

Marketing and Communications Business Partner