Brand Manager - FE

Goodman Fielder; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Wellbeing program discounts on health 

Fitness passport

Job summary

Goodman Fielder is seeking a Brand Manager for our Flavour Enhancers portfolio in Australia. You will own brand strategy, lead cross-functional projects and drive growth across the Foodservice market, working with Oli & Vine, Praise and ETA brands.

You will translate insights into campaigns, manage launches and packaging updates, and collaborate closely with Sales, Supply Chain, R&D and Finance to deliver commercial outcomes.

Qualifications

• 4+ years of Brand Management or Marketing experience.
• Tertiary qualifications in Marketing, Business or related discipline.
• Experience within Foodservice, FMCG or B2B environments.
• Strong cross-functional leadership and collaboration skills.

Responsibilities

• Develop and execute the Foodservice marketing strategy for the Flavour Enhancers portfolio.
• Lead annual brand plans and support long-term portfolio growth.
• Identify opportunities for innovation, new product development and channel growth.
• Translate customer and market insights into impactful campaigns.
• Manage end-to-end product launches, packaging updates and GTM initiatives.
• Partner with Sales, Supply Chain, R&D and Finance to deliver results.
• Represent brands at customer engagements, industry events and trade shows.
• Manage agency partners to deliver communications and assets.

Skills

Brand management

Marketing

Stakeholder management

Cross-functional projects

Education

Marketing degree

Job description

Brand Manager | Flavour Enhancers Grow iconic foodservice brands that are found in kitchens across Australia

At Goodman Fielder, we're passionate about making everyday food better for everyone. We're looking for a commercially minded Brand Manager to take ownership of our Flavour Enhancers portfolio, including trusted brands such as Oli & Vine, Praise and ETA, driving growth across the Australian Foodservice market.

This is an exciting opportunity for a marketer who loves bringing brands to life, leading cross-functional projects, and turning customer and market insights into profitable growth.

What you'll be responsible for

• Developing and executing the Foodservice marketing strategy for our Flavour Enhancers portfolio
• Leading annual brand plans and supporting a longer-term portfolio growth strategy
• Identifying opportunities for innovation, new product development and channel growth
• Translating customer, operator and market insights into impactful marketing campaigns
• Managing end-to-end product launches, packaging updates and go-to-market initiatives
• Partnering closely with Sales, Supply Chain, R&D and Finance to deliver commercial outcomes
• Representing our brands through customer engagement initiatives, industry events and trade shows
• Managing agency partners to deliver compelling communications and brand assets

What's in it for you?

• Own and shape the future of well-established foodservice brands
• Lead strategic projects from concept through to market launch
• Join a collaborative, high-performing marketing team where your ideas are valued
• Work across some of Australia's most recognised food brands
• Be part of a business that encourages curiosity, ownership and continuous improvement
• Genuine opportunity to make a commercial impact and accelerate your marketing career
• Hybrid Working allowing for work life balance
• Great benefits on offer including well being program featuring discounts on health insurance and fitness passport

About you

You bring a passion for growing brands and a strong commercial mindset, along with:

• 4+ years' experience in Brand Management or Marketing
• Tertiary qualifications in Marketing, Business or a related discipline
• Experience within Foodservice, FMCG or B2B environments
• Demonstrated success leading cross-functional projects and delivering results
• Strong stakeholder management and communication skills
• Experience translating insights into marketing actions that drive growth
• A proactive, agile approach with the ability to thrive in a fast-paced environment

Why Goodman Fielder?

At Goodman Fielder, we create food that people love. With a portfolio of iconic brands and a culture built on Collective Curiosity, Owning It and Being Better Together, you'll have the opportunity to contribute, grow and make a real impact.

If you're passionate about building brands, driving innovation and delivering commercial results, we'd love to hear from you.