Brand Manager

Vinarchy group.; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Wine tasting & education sessions

Staff wine allowance

3pm Fast Friday finishes

Hybrid working

Job summary

Vinarchy ANZ Marketing based in Sydney is seeking an experienced Brand Manager for Tatachilla on a 10-month fixed-term contract. You will own and bring Tatachilla to life across the consumer journey, leading campaigns and partnerships, with a hands-on, fast-paced execution style.

This role involves managing events, product development, agency briefs, and a sizable marketing budget, while collaborating with Sales and Shopper Marketing.

Qualifications

• Proven Brand Manager experience in FMCG, beverages or comparable categories.
• Strong marketing across ATL, BTL, digital, shopper and experiential.
• Experience delivering events, activations and experiential campaigns.
• Hands-on NPD and stage-gate innovation projects.
• Experience managing agencies and briefing creative work.
• Strong stakeholder management and independent working style.

Responsibilities

• Lead the annual brand plan delivery across a broad marketing mix.
• Drive events, activations and on-premise experiences.
• Manage new product development from concept to launch.
• Brief and collaborate with partners to deliver standout work.
• Work with Sales and Shopper Marketing to maximise brand impact.
• Manage a substantial marketing budget.

Skills

Brand management

FMCG/beverages

Campaign management

Event activation

NPD & innovation

Stakeholder management

Job description

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For generations, Tatachilla has been bringing people together over great wine, good times and unforgettable moments.

Today, the brand is entering an exciting new phase, with a packed calendar of experiential activations, on-premise partnerships, innovation projects and new product launches set to hit the market over the next 12 months.

We're looking for an experienced Brand Manager for a 10 month fixed term contract. You'll jump straight in, take ownership and bring the Tatachilla story to life wherever consumers discover, experience and enjoy the brand.

This is not a role for someone looking for their first step into brand management. We're looking for a proven marketer who thrives in fast-paced execution, knows how to get things done through agencies and stakeholders, and loves seeing great ideas come to life in market.

What You'll Be Doing

As part of Vinarchy's ANZ Marketing team based in Sydney, you'll lead the delivery of Tatachilla's annual brand plan across a broad marketing mix, bringing together creativity, commercial thinking and flawless execution.

You'll be:

• Leading integrated campaigns across ATL, BTL, digital, shopper and experiential channels.
• Driving a significant program of events, experiences and on-premise activations that put Tatachilla directly into the hands of consumers.
• Managing new product development and innovation projects from concept through to launch.
• Briefing and collaborating with creative, media, experiential and production partners to deliver standout work.
• Working closely with Sales and Shopper Marketing teams to maximise brand impact in market.
• Managing a substantial marketing budget and ensuring every dollar works hard for the brand.

What We're Looking For

You've already built a successful career as a Brand Manager and can point to campaigns, launches and activations you've personally led from brief to execution.

You'll bring:

• Proven Brand Manager experience within FMCG, beverages, consumer goods or a comparable category.
• Strong all-round marketing capability across ATL, BTL, digital, shopper and experiential marketing.
• Experience delivering events, brand activations and experiential campaigns.
• Hands‑on NPD and innovation experience, including managing projects through a stage‑gate process.
• Confidence managing agencies, developing briefs and turning ideas into impactful creative work.
• Strong stakeholder management skills and the ability to operate independently.

Wine experience is great, but not essential. We'd love to hear from marketers who have built consumer brands in FMCG, beverage, food or even agency environments where you've led large-scale campaigns and activations.

Why Join Us?

Because opportunities like this don't come around often!

You'll inherit a brand with strong recognition, exciting growth plans and a calendar packed with activations, innovation and new launches.

You'll have the chance to make an immediate impact, work across a broad marketing remit and help shape how consumers experience Tatachilla in market.

You'll also enjoy flexible hybrid working (3 days per week in Sydney CBD Office), regular wine tasting & education sessions, staff wine allowance to sample & enjoy our diverse brand portfolio, 3pm Fast Friday finishes, plus much more ...

About Vinarchy

While this role is all about Tatachilla, you'll also be joining one of the world's most exciting wine businesses.

Vinarchy brings together a portfolio of iconic wine brands enjoyed by consumers across Australia, New Zealand and around the world. Our family of brands includes household names such as Jacob's Creek, Hardys, Grant Burge, St Hugo, Petaluma, Stoneleigh, Croser, Jam Shed and Mud House, alongside emerging brands that continue to shape the future of wine.

At Vinarchy, we're passionate about creating brands that people love and experiences they remember. We combine the scale of a global business with the agility and entrepreneurial spirit needed to keep our brands relevant, innovative and growing.

Everything we do is guided by four values:

• Grow together
• Simplify to amplify
• Own our impact
• Integrity in every drop

Want to know more about us? Check out this short video.

If you're an established Brand Manager who loves bringing brands to life through brilliant execution, we'd love to hear from you.

At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.

Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role‑appropriate pre‑employment screening.

If you are contacted by us and require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.