Area Manager - NSW

Brown Family Wine Group; Sydney; On-site; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Wine discounts

Career development

Competitive remuneration

Job summary

Brown Family Wine Group in Sydney is seeking an Area Manager to drive sales growth, distribution, and brand presence across metropolitan Sydney and regional NSW. You will manage relationships with retail and on-premise customers and coordinate promotions and activations for a portfolio of well-known wine brands.

The role requires significant FMCG sales experience, strong planning skills and proficiency with CRM systems.

Qualifications

• Minimum 3 years' experience in the wine or beverage industry.
• Proven sales success in FMCG, with at least 3 years' experience.
• Strong territory management and business planning capabilities.
• Proficiency with CRM systems and Microsoft Office.

Responsibilities

• Achieve sales, distribution and performance targets across your territory.
• Build and maintain strong relationships with retail and on-premise customers.
• Identify and secure new business opportunities to grow market share.
• Drive product distribution, ranging, wine listings and promotions.
• Deliver best-in-class merchandising and brand visibility in market.
• Develop and execute territory plans aligned to objectives.
• Monitor market activity and competitor trends.
• Manage CRM reporting, territory administration and expenses.
• Represent Brown Family Wine Group at trade events and activations.
• Collaborate with internal teams to drive business success.

Skills

CRM systems

Microsoft Office

Driver's licence

Sales experience

Job description

Brown Family Wine Group is one of Australia's most loved and respected wine companies built on over 130 years' experience in quality winemaking, market leading innovation and family values that are at the heart of everything we do as a business.

Our portfolio has grown over time to now include market leading wine brands such as Devil's Corner from the East Coast of Tasmania, Tamar Ridge and Pirie from Tamar Valley Tasmania, Innocent Bystander from the Yarra Valley and of course Brown Brothers from Milawa, Victoria – the spiritual home of our business.

We are a proud and passionate business who are strong on values and culture. Most recently we were identified by workplace culture authority Great Place to Work as one of the 100 Best Workplaces in Australia for 2024. We have also maintained our certification as "A Great Place to Work" for eight consecutive years, and we are committed to upholding this recognition across all areas of our business.

The Opportunity

An exciting opportunity has become available for an Area Manager to join our NSW Sales team. This role has become available due to internal career progression, reflecting Brown Family Wine Group's commitment to developing and advancing our people.

Based in Sydney, you will be responsible for driving sales growth, distribution, brand presence and customer engagement across a diverse territory spanning metropolitan Sydney and regional New South Wales. Working closely with retail and on-premise customers, you'll represent a portfolio of some of Australia's most recognised wine brands while building strong, long-term commercial partnerships.

The territory includes Sydney's Eastern Suburbs, CBD, Inner West, SouthSydney, Belmore and Strathfield, as well as regional NSW including Tamworth, Armidale, Inverell, Moree, Narrabri and Gunnedah.

Key Responsibilities

• Achieve sales, distribution and performance targets across your territory.
• Build and maintain strong relationships with retail and on-premise customers.
• Identify and secure new business opportunities to grow market share.
• Drive product distribution, ranging, wine listings and promotional execution.
• Deliver best-in-class merchandising and brand visibility in market.
• Develop and execute territory plans aligned to business objectives.
• Monitor market activity, competitor trends and customer opportunities.
• Accurately manage CRM reporting, territory administration and expense management.
• Represent Brown Family Wine Group brands at trade events, tastings and customer activations.
• Collaborate with internal teams to drive continuous improvement and business success.
• Regional travel approx. 2-4 nights per month

About You

You are a commercially minded sales professional who thrives on building strong customer relationships and achieving outstanding results. Passionate about the wine and beverage industry, you bring a proactive approach, strong business acumen and a genuine desire to grow your territory.

To be successful in this role you will:

• Minimum 3 years' experience in the wine or beverage industry.
• Proven sales success in FMCG, with at least 3 years' experience.
• Strong territory management and business planning capabilities.
• A positive, solution-focused attitude and strong problem-solving skills.
• Strong negotiation, influencing and relationship-building skills.
• Demonstrated ability to build and maintain trade-level relationships (retail and on-premise).
• Proficiency with CRM systems and Microsoft Office.
• A current driver's licence.

Why Join Us?

• Work with one of Australia’s leading and most loved wine companies.
• A strong focus on upskilling, training, and career development.
• Competitive remuneration package.
• Generous employee benefits including wine discounts.
• Fantastic company culture and passionate team.