Brand Manager

Joval Group; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work

Wine allowance

Staff pricing on products

WSET qualification opportunity

Wellness days

Flu vaccination + health insurance

End-of-trip facilities + on-site car

Free coffee/tea/bread/soup

EAP support

Monthly social events

Job summary

Joval Group’s Plumm brand seeks a Brand Manager to lead marketing, sales and product initiatives across retail, on-premise, eCommerce and export channels. You will steer events, sponsorships and partnerships to elevate brand presence and growth.

The role requires experience in brand management, strong commercial sense and a passion for wine. Hybrid work from Abbotsford with staff perks and involvement in wine qualifications offered.

Qualifications

• Experience in Assistant Brand Manager or Brand Manager roles.
• Ability to analyze margins, pricing, costings, forecasts and sales performance.
• Experience supporting or leading new product development from concept to launch.
• Passion for wine, hospitality, premium consumer products or lifestyle brands.

Responsibilities

• Lead PLUMM's brand, marketing and sales strategies across retail, on-premise, eCommerce and export channels.
• Lead consumer events, sponsorships and trade activations to drive brand awareness and sales.
• Manage and grow wholesale customer relationships while supporting distributor partnerships.
• Deliver new product launches from concept through to market.
• Analyse sales, market and financial performance to identify growth opportunities.
• Manage pricing, margins, budgets and quality assurance processes.
• Collaborate with internal teams, suppliers and customers to deliver brand experiences.

Skills

Commercial acumen

Marketing

Product development

Wine passion

Relationship building

Organisational skills

Driving license

Education

Marketing/Business degree

Job description

Part of the family-owned Joval Group, Plumm is Australia's leading premium wine glassware brand, born from one family's 50-year journey in wine. Designed in Australia and crafted from fine European crystal, our glassware is created in collaboration with leading sommeliers and winemakers to enhance every wine experience. With a strong presence across hospitality, retail and eCommerce, we're on an exciting growth journey as we expand our brand locally and globally.

THE ROLE & WHY JOIN US

We’re hiring a Brand Manager to join us on a 16-month parental leave contract. This is a unique opportunity to work with Australia's leading premium wine glassware brand and make a real impact across marketing, sales, eCommerce and innovation while enjoying a range of great benefits:

• Hybrid work with a beautiful office based in Abbotsford
• Annual wine allowance of $350 with staff pricing on our products
• Opportunity to gain a formal wine qualification via WSET
• Three wellness days a year, additional to your annual leave
• Annual flu vaccination + discounts on health insurance
• End-of-trip facilities + free on-site car parking at Abbotsford
• Free coffee, tea, bread, soup + more in our well-equipped kitchen
• Access to EAP to support mental and physical wellbeing
• Monthly social moments: morning teas, wine tastings, footy quizzes + more

KEY RESPONSIBILITIES

As Brand Manager for Plumm you will execute PLUMM's brand, marketing and sales strategies across retail, on-premise, eCommerce and export channels. You'll also:

• Lead consumer events, sponsorships and trade activations that drive brand awareness and sales.
• Manage and grow wholesale customer relationships while supporting distributor partnerships.
• Deliver new product launches from concept through to market.
• Analyse sales, market and financial performance to identify growth opportunities.
• Manage pricing, margins, budgets and quality assurance processes.
• Collaborate closely with internal teams, suppliers and customers to deliver exceptional brand experiences.

WHO WE ARE LOOKING FOR

To be successful in this role, you'll bring experience in an Assistant Brand Manager or Brand Manager role, along with:

• Strong commercial acumen, with the ability to analyse margins, pricing, costings, forecasts and sales performance
• A tertiary qualification in Marketing, Business or a related discipline
• Experience supporting or leading new product development projects from concept through to launch
• A passion for wine, hospitality, premium consumer products or lifestyle brands
• Strong relationship-building skills and the ability to work collaboratively with customers, suppliers and internal stakeholders
• Excellent organisational skills with the ability to manage multiple projects and priorities simultaneously
• A current driver's license and willingness to attend events and customer meetings as required

Please note: The successful applicant must have a valid working visa and will be required to complete a National Police Check and provide references.