Fully Remote Brand Strategy Lead for Growth

Placements24; Newlands; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive salary & bonus

Fully remote work

Professional development

Innovative culture

Impactful branding

Health & wellness benefits

Job summary

Placements24 is seeking a creative Brand Manager to lead brand development and marketing initiatives. This fully remote role requires a strategic leader to shape and communicate the brand’s identity, values, and story across touchpoints.

You will develop brand strategies, execute integrated campaigns across digital channels, and ensure consistent messaging to strengthen brand equity and market presence. The role emphasizes collaboration, consumer insights, and performance analytics.

Qualifications

• Proven experience as Brand Manager or in a marketing leadership role.
• Expertise in brand strategy development and campaign management.
• Strong communication, presentation, and interpersonal skills.
• Experience with digital marketing and content development; ability to translate data into strategy.

Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans to enhance brand awareness and market position.
• Create compelling brand narratives, messaging, and visual identity guidelines.
• Oversee the development and execution of integrated marketing campaigns across digital, social media, PR, and events.
• Conduct market research and analyze consumer insights to inform brand positioning and strategy.
• Manage the brand's online presence, ensuring consistency and engagement across all digital platforms.
• Collaborate with product development, sales, and creative teams to ensure brand alignment and successful product launches.
• Monitor brand performance metrics and report on key indicators of brand health and growth.

Skills

Brand strategy

Campaign management

Consumer insights

Digital marketing

Communication & presentation

Education

Bachelor's degree in Marketing/Business

Job description

Placements24 is seeking a creative Brand Manager to lead brand development and marketing initiatives. This fully remote role requires a strategic leader to shape and communicate the brand’s identity, values, and story across touchpoints.

You will develop brand strategies, execute integrated campaigns across digital channels, and ensure consistent messaging to strengthen brand equity and market presence. The role emphasizes collaboration, consumer insights, and performance analytics.