Penfolds Insights Lead

Treasury Wine Estates; Melbourne; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Wine allowances

Share Cellar

Global career opportunities

Job summary

Treasury Wine Estates, Melbourne-based, seeks an Insights Lead to champion the voice of the luxury consumer and transform data into strategic growth direction for Penfolds. You’ll influence global marketing decisions and collaborate across regions and agencies for insight-led outcomes.

Ideal candidates have 5+ years in consumer insights or brand strategy, with experience in premium/luxury brands, and a strong ability to present to senior stakeholders.

Qualifications

• 5+ years of proven experience in consumer insights, market research or brand strategy.
• Experience with premium and luxury remits, ideally with retail or FMCG brands.
• Strong data analytics capability interpreting large and complex data sets.
• Experience with Kantar tracking, brand health or consumer research programs.
• Confidence presenting insights and recommendations to senior stakeholders and executive audiences.
• Experience managing end-to-end partnerships with external data insights agencies.
• Ability to build strong relationships and influence across global teams.
• A passion for luxury consumer trends, innovation and AI-driven insights tools.

Responsibilities

• Lead the Penfolds global insights agenda, embedding consumer insights into strategic decision-making.
• Deliver actionable consumer, brand and category insights to support growth and innovation.
• Partner with global, regional and agency stakeholders to drive insight-led outcomes.
• Identify emerging luxury consumer trends and share best-practice insights across the business.
• Review and inform brand health tracking and translate data into clear business recommendations.
• Explore and implement new tools, technologies and AI-enabled approaches to enhance insight generation.

Skills

Consumer insights

Market research

Brand strategy

Data analytics

Stakeholder communication

Cross-functional collaboration

Tools

Kantar tracking

Job description

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At Treasury Wine Estates, passion meets possibility. It’s where iconic wine brands meet bold ambition. Where care, craft and excellence are matched with a hunger to define what comes next. And where people shape the future with intention and heart. We’re Boldly Cultivating something exceptional: a future that honours heritage, that is fuelled by pride, and defined by the people who make it happen. Our business is global, our culture is grounded, and our momentum is real. Whether you’re nurturing vines, driving change in market, or creating the next big idea, you’ll be supported to grow with intention and act with impact.

Learn more about life at TWE and our renowned portfolio of global brands.

About the role

Based in Melbourne, the Insights Lead will champion the voice of the luxury consumer, transforming data and insights into strategies that shape the future growth, innovation and global brand direction of Penfolds. Sitting within the Penfolds Global Marketing team, you'll work across global and regional initiatives, whilst influencing key marketing, investment and planning decisions for one of the world's most iconic luxury wine brands.

• Lead the Penfolds global insights agenda, embedding consumer insights into strategic decision-making.
• Deliver actionable consumer, brand and category insights to support growth and innovation.
• Partner with global, regional and agency stakeholders to drive insight-led outcomes.
• Identify emerging luxury consumer trends and share best-practice insights across the business.
• Review and inform brand health tracking and translate data into clear business recommendations.
• Explore and implement new tools, technologies and AI-enabled approaches to enhance insight generation.

Who we're looking for

You're an insights professional who excels at turning consumer, brand and market data into strategic recommendations that drive business growth. You'll bring:

• 5+ years of proven experience in consumer insights, market research or brand strategy.
• Experience working with premium and luxury remits, ideally with either retail or FMCG brands.
• Strong data analytics capability and expertise interpreting large and complex data sets.
• Experience working with Kantar tracking, brand health or consumer research programs.
• Confidence presenting insights and recommendations to senior stakeholders and executive audiences.
• Experience managing end-to-end partnerships, brand plan assessment, and external data insights agency relationships.
• The ability to build strong relationships and influence across global teams.
• A passion for luxury consumer trends, innovation and emerging AI-driven insights tools.

Why you'll love it here

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. At TWE we’re proud of our people, our brands, and the shared passion that brings us together. We offer a comprehensive global benefits program designed to support the wellbeing, growth, and success of our team members. Our benefits include competitive rewards, participation in incentive and recognition programs, and unique offerings that celebrate our industry — such as wine allowances and Share Cellar, our global employee share plan that enables team members to invest in and share in TWE’s success. Wherever you’re based, you’ll enjoy benefits that reflect our culture of celebration, performance, and belonging.

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and careerdevelopment.
• TWE for Me Day - Take a day to celebrate your birthday, take a long weekend, spend time with friends and family, or simply switch off and relax at home - it is entirely up to you!
• We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives.

Discover more about benefits at TWE here.

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. We were recently appointed Gold Status at the 2025 & 2026 AWEI awards, acknowledging our pride in diversity!

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact ***********@tweglobal.com, quoting the job title and reference number.