Brand Manager

Fair Dinkum Builds; Logan City; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work

Perkbox discounts

Fitness Passport

Parental leave 26 weeks

Education fund

Brand discounts

Job summary

Fair Dinkum Builds is seeking a commercially minded Brand Manager or Marketing Executive to grow the national brand across Australia. This hands-on role partners with franchise owners, agencies and internal teams to create campaigns that raise awareness, drive engagement and generate quality leads.

You’ll test ideas, use AI tools, analyse data and translate insights into actionable growth strategies, with hybrid work and clear progression within Fletcher Building.

Qualifications

• 5-7 years' experience in marketing, brand, digital, content or campaign management.
• Strong understanding of digital marketing including social media, SEO, SEM and lead generation.
• Confidence using marketing technology, analytics platforms and AI-powered tools.

Responsibilities

• Build memorable campaigns that drive brand awareness and lead generation.
• Lead digital marketing across SEO, SEM, social and content.
• Turn customer and campaign data into actionable insights.
• Use new technologies and AI tools to enhance marketing performance.
• Support and influence a national network of franchise business owners.
• Collaborate with agencies and stakeholders to bring ideas to life.
• Help shape the growth of the Fair Dinkum Builds brand.

Skills

Marketing strategy

Brand management

Digital marketing

Lead generation

Analytics / data-driven

Stakeholder management

Agency management

Presentation skills

Franchise / retail knowledge

Tools

Google Analytics

SEO tools

CRM systems

AI marketing tools

Job description

Fair Dinkum Builds is one of Australia's most recognised brands in sheds, garages, barns, carports and storage solutions. Through a network of independently owned franchise businesses across Australia, Fair Dinkum Builds helps customers bring their building projects to life, from backyard sheds and rural structures through to large-scale building solutions.

We're looking for a commercially savvy, creative and data-driven marketer to help grow the Fair Dinkum Builds brand across Australia. Whether you're an experienced Brand Manager or a high-performing Marketing Executive ready for your first brand leadership opportunity, this role offers the chance to make a genuine impact on a nationally recognised franchise network. Reporting to the Head of Marketing, you'll work at the intersection of brand, digital, content and lead generation marketing. You'll partner with franchise owners, agencies and internal teams to create campaigns that drive awareness, engagement, leads and ultimately business growth.

This is a hands-on role for someone who loves testing new ideas, embracing emerging marketing technologies, analysing data and bringing campaigns to life from concept through to execution.

What you'll be doing

• Build memorable campaigns that drive brand awareness and lead generation.
• Lead digital marketing across SEO, SEM, social and content.
• Turn customer and campaign data into actionable insights.
• Use new technologies and AI tools to enhance marketing performance.
• Support and influence a national network of franchise business owners.
• Collaborate with agencies and stakeholders to bring ideas to life.
• Help shape the growth of the Fair Dinkum Builds brand.

What we're looking for

We're less concerned about whether you've already held the title "Brand Manager" and more interested in your capability, mindset and potential.

You'll likely bring:

• 5-7 years' experience in marketing, brand, digital, content or campaign management.
• Strong understanding of digital marketing including social media, SEO, SEM and lead generation.
• Confidence using marketing technology, analytics platforms and AI-powered tools.
• Ability to create and deliver presentations that help tell a story and bring our brand to life to both internal and external stakeholders.
• A naturally curious mindset and willingness to challenge conventional thinking.
• Strong commercial acumen and an ability to turn insights into action.
• Excellent stakeholder management and communication skills.
• Experience managing agencies and external partners.
• A proactive, energetic approach with the confidence to work independently.
• Experience within franchise, retail, trade, construction or distributed business networks will be highly regarded but is not essential.

What's in it for you?

• Hybrid working arrangement with built-in flexibility.
• Career development and progression opportunities across the Fletcher Building group.
• Access to Perkbox discounts on fuel, groceries, entertainment and more.
• Fitness Passport membership for employees and their families.
• 26 weeks of fully paid parental leave plus additional support for new parents.
• Employee Education Fund support for external learning and professional development.
• Discounts across Fletcher Building brands.
• Supportive, collaborative and inclusive team environment.
• Exposure to a national business with opportunities to work across multiple brands and functions.

Ready to help shape the future of a national brand?