Marketing Manager

Vincent Buda & Company; Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

38-hour week

Job summary

Vincent Buda & Company in Sydney is seeking a hands-on Marketing Manager to build and run our in-house marketing function, owning strategy and execution across digital, email, social, content, and branding.

You’ll leverage AI to speed up content, ads, reporting, CRM, and email, and manage subcontractors for SEO/UX when needed. The role suits someone with 2–5 years of marketing experience, strong digital skills, and an execution-first mindset in a fast-growing family business.

Qualifications

• 2–5 years of marketing experience across B2C and B2B.
• Strong digital marketing knowledge and execution capability.
• Experience with AI tools to accelerate content, ads, and reporting.
• Proactive, execution-first mindset with hands-on approach.

Responsibilities

• Develop and execute marketing strategy and campaigns largely in-house.
• Manage social media, email, and digital marketing directly.
• Use AI to streamline content, ads, reporting, CRM, and email production.
• Produce content, creative, and branding work internally.
• Identify and manage subcontractors for SEO/SEM, UX, or web development.

Skills

Marketing strategy

Social media management

E-commerce marketing

GA4/SEO/SEM

AI-powered marketing

Project management

Video creation/editing

Tools

Shopify

Klaviyo

Job description

Vincent Buda & Company is a third-generation, family-owned Australian supplier of building products, specialising in grates, drains, steel lintels, and custom metal fabrication. With nearly 70 years of industry experience, we serve commercial and residential markets across the country, backed by expert service and a reputation builders, contractors, and distributors trust. We're growing fast — with a strong focus on innovation, customer relationships, and operational excellence.

The Role

We're looking for a hands-on, driven Marketing Manager to build and run our marketing function largely in-house. You'll own strategy and execution across digital, email, social, content, and product branding — with the goal of doing most things yourself rather than outsourcing them. Where we genuinely can't cover something ourselves (specialist SEO/SEM, UX, or web development work, for example), you'll manage the subcontractor relationship to get it done.

A core part of this role is using AI to get more done — across content, ads, reporting, CRM, and email — so a small, in-house team can cover ground that would normally take a much bigger department. Not as a gimmick, but as a practical way to move faster without dropping the standard.

You'll thrive here if you have 2–5 years of marketing experience, a strong digital skillset, and a proactive, execution-first mindset — someone who'd rather build the thing than brief someone else to build it. E-commerce experience and familiarity with GA4, Shopify, and Klaviyo will set you apart.

Key Responsibilities

• Develop and execute marketing strategy and campaigns, largely in-house

• Manage social media, email, and digital marketing directly

• Use AI to streamline content, ads, reporting, CRM, and email production

• Produce content, creative, and branding work internally

• Identify and manage subcontractors for the specialist work we can't cover ourselves (e.g. SEO/SEM, UX, web development)

• Develop and execute go-to-market plans for new and existing products

• Manage marketing budgets

• Track and report clearly on what's working — and what isn't

Required Skills & Experience

• 2–5 years' marketing experience across B2C and B2B

• Excellent communication and project management skills

• E-commerce website experience

• Strong digital marketing knowledge (GA4, SEO, SEM)

• Comfortable using AI daily to speed up marketing work

• Creative and analytical thinker with strong attention to detail

• Video creation and editing skills

• Comfortable owning execution directly rather than briefing it out

Preferred

• Shopify platform experience

• Experience with Klaviyo or similar platforms

• Experience managing subcontractors or freelancers

• Photo editing / Canva skills

Salary & Benefits

• $120,000–$150,000 + bonus incentives

• Hybrid role: 1–2 remote days per week

• 38-hour week

Work Environment

• Third-generation family business

• Office hours: 6:30am–4pm, Monday to Friday

• Based at our Lakemba warehouse/office, 82–88 Benaroon Road