Brand Governance | Senior Associate

PricewaterhouseCoopers; Sydney; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Health and lifestyle perks

Four weeks annual leave

Free barista coffee

Employee benefits

Job summary

PwC Australia is seeking a Brand Governance Senior Associate to embed best-practice brand governance across the firm, with a focus on strategy, compliance and execution from Sydney. You’ll build relationships with internal teams, balancing hands-on delivery with strategic influence to protect PwC’s distinctive brand.

Based in Sydney / Gadigal, you’ll drive brand standards across visual identity, naming and campaigns, while collaborating with global networks and external agencies to maximize

Qualifications

• Formal marketing qualification.
• 2-4+ years in Brand or Marketing.
• Experience in brand strategy, execution, compliance and management.
• Brand standards and visual identity expertise.
• Stakeholder management at Partner/Senior Manager level.
• Experience working with designers and/or agencies.
• Strong peer and senior relationships across complex matrixed organisations.
• Strong verbal, written and presentation skills.
• Influencing, negotiation and facilitation skills.
• Proven organizational and project management ability.
• Strong attention to detail.
• Desirable: ServiceNow/ticketing platforms, audit/compliance frameworks, AI tools for content creation.

Responsibilities

• Be the key brand governance/compliance expert across Brand Standards – visual identity, co-branding and naming.
• Provide expert advice and approvals to ensure brand guideline compliance and maximise impact.
• Implement processes for co-branded initiatives with risk teams to align with global standards.
• Provide strategic and creative advice on naming, ensuring legal/commercial alignment.
• Advise on brand considerations for new technology offerings.
• Monitor and coordinate with external agencies and internal design teams on brand guidelines.
• Escalate compliance issues identified through brand channel monitoring.
• Review all social media content.
• Support Brand Network Standards reporting and governance processes.
• Develop and implement annual brand governance plan and educate stakeholders.

Skills

Brand governance

Brand standards

Stakeholder management

Verbal & written communication

Project management

AI tools for content creation

Agency coordination

Decision making

Independent work

Collaboration

Education

Formal marketing degree

Tools

PowerPoint

Microsoft 365

Canva

ServiceNow (or similar)

AI content tools

Job description

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

Insights & Analytics

Management Level

Senior Associate

Job Description & Summary

There's real craft in protecting and propelling abrand,and it starts with people who understand that governance and creativityaren'topposites, but partners. As a Brand Governance Senior Associate at PwC,you'llbring yourexpertisein brand strategy, compliance, and execution to embed best-practice brand governance across the firm, based in Sydney / Gadigal.You'llbuild strong relationships with internal teams, blending hands-on delivery with strategic influence to ensure PwC's brand is both protected and distinctively positioned in market.

Why PwC?

At PwC Australia, your skills meet purpose. We tackle big challenges across industries like finance, technology, energy, and health—giving you the chance to makeareal impact. Here, your growth is our priority.You’llwork with leading teams, explorenew technologies, and unlock your potential.

Join a global community ofmore than370,000 peoplewhovalue bold ideas, collaboration, and lastingchange. Together,we’rebuilding trust andshapingthe future.

What you’ll do:

• Be the key brand governance/compliance expert across all Brand Standards – visual identity, co-brandingand naming.

• Champion our visual identity across the firm,providingexpert advice, guidance and approvals to our people, Partners, designers (on and offshore)and agencies to ensure compliance with our brand guidelines andmaximisethe impact of our brand.

• Implement processes and provide advice to our people and Partners on co-branded initiatives across the firm, working alongside other internal business risk teams to ensure adherence to our global network standards, brandguidelinesand policies.

• Provide strategic and creative advice on all naming enquiries, ensuring any new names for products and servicescomply withour brand network standards and legal requirements, as well as meeting commercialobjectives.

• Provide brand advice and approval on allnew technologyofferings.

• Monitor and work alongside external agencies and internal design teams to ensure adherence to brand guidelines and best practice use of our visual identity.

• Act as the first point of escalation for any compliance related issuesidentifiedthrough brand channel monitoring.

• Review all social media content.

• Work alongside members of the broader Business Risk community to ensure our approval processes.

• Maintain best practice and explore opportunities for streamlining/automation

• Development and implementation of an annual brand governance plan that covers how we educate,communicateandcomply withour Brand Network Standards. This includes:

• Ownership and implementation of monthly firmwide internal communications on brand governance, processes, campaign updates,guidelinesand education tools.

• Ownership and activation of Brand SharePoint site.

• Maintenance of firmwide templates across Microsoft and Canva as well as all other brand resources.

• Creation and scaling of brand education content using AI tools.

• Provide support for all Network Standards reporting.

• Provide support on campaign management and delivery for all brand campaigns.

• Act as the AI Champion for the Brand team,identifyingand applying AI-enabled ways of working to scale brand education,governanceand operational efficiency.

What we are looking for:

Core skills

• Formal marketing (degree)qualification.

• 2-4+years experiencein a Brand or Marketing role.

• Experience in brand strategy, execution,complianceand management — an understanding of brand guidelines.

• Brand standards / visual identityexpertise.

• Stakeholder management at Partner / Senior Manager level.

• Experience working with designers and/or agencies.

• Demonstrated experience developing strong peer and senior relationships across complex large matrixedorganisations.

• Strong and persuasive verbal,writtenand presentation skills.

• Strong influencing,negotiationand facilitation skills.

• Provenorganisationskills and project management ability.

• Strong attention to detail.

Desirable skills

• ServiceNow or equivalent ticketing/triage platforms.

• Audit / compliance frameworks for brand reviews.

• Proficiencywith AI tools for content creation,scalingand productivity.

• Expertisein translating brand guidelines into commercial outcomes.

• Ability to problem solve and connect dots with relevant stakeholders.

• Ability to think proactively and make on-the-spot decisions.

• Is a self-starter, able to work independently and equally enjoys collaborating as part of a team.

Don't meet every requirement?We encourage you to apply. We value all forms of experience that may be transferrable and relevant.

What you’ll gain:

• A supportive, inclusive culture where your ideas and perspective are welcomed from day one. To learn more about our commitments to Inclusion and Diversity and First Nations Prosperity.

• Access to tailored learning programs designed to develop your skills and unlock your potential.

• Four weeks of annual leave plus floating public holidays & birthday leave giving you the space to rest and recharge.

• Health and lifestyleperks, including wellness benefits and discountedmembershipsto support your wellbeing (including access to our Employee Assistance Program (EAP) from the start.

• Free barista made morning coffee and tea.

• We also support our people through a variety of leave and benefits.

• Explore all the benefits that PwC has to offer here.

We’recommitted to treating all our job applicants fairly and with respect, irrespective of their actual or assumed background, disability, neurodivergence, or any other protected characteristic.Wewant you to have every opportunity to thrive in our selection process. In the application form, you can let us know what adjustments yourequireduring our recruitment process and/or any workplace accommodations youanticipateneeding to help you perform your role.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Advertising, Analytical Thinking, Brand Activation, Brand Activation Planning, Brand Architecture, Brand Management, Brand Marketing, Brand Storytelling, Brand Strategy, Business Communications, Business Writing, Communication, Competitive Analysis, Content Development, Corporate Media, Creativity, Digital Merchandising, Embracing Change, Emotional Regulation, Empathy, External Communications, Inclusion {+ 15 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

September 25, 2026