Brand Experience Manager Australien Berufserfahrene

Bora Gmbh; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid role

Head office in Drummoyne NSW

Career development opportunities

Team events

Training provided

Job summary

BORA in Drummoyne NSW seeks a dynamic training and events specialist to drive national demonstration chef programs, sales staff training, and brand experiences. You will coordinate with the Country Manager and Area Sales Managers to deliver consistent brand storytelling.

You will lead the BORA Chef Network, plan and execute events, monitor training effectiveness, and optimize processes with HQ. Regular interstate travel and flexible evening/weekend events are expected as part of a busy schedule.

Qualifications

• Experience in training, event management or field marketing roles.
• Strong presentation and interpersonal skills.
• Excellent communication and organisational abilities.
• Willingness to travel interstate and work evenings/weekends as needed.
• Ability to coordinate multiple stakeholders (retailers, chefs, internal teams).

Responsibilities

• Design, organize, and deliver weekly training sessions for BORA POS and POR sales staff.
• Lead training initiatives for the BORA Chef Network (3+ chefs).
• Track training effectiveness and recommend improvements.
• Drive process/workflow optimization with HQ departments.
• Plan, coordinate, and execute brand experience events from planning to post-event follow-up.
• Collaborate with BORA Office on event logistics and participation.
• Coordinate with BORA Chefs during travel events for cooking operations.
• Conduct regular client visits to sustain engagement after events.
• Strengthen relationships with retailers, trade partners, architects, designers (A&D).
• Coordinate activation within A&D and retail networks to support sales growth.
• Report to the Country Manager.

Skills

Training delivery

Event management

Field marketing

Stakeholder coordination

Customer service

English proficient

Job description

The Sales department is responsible for shaping successful customer relationships and partnerships and makes a significant contribution to BORA's continuous sales growth. The focus is on strategic development through growth initiatives in the areas of product innovation, internationalization and digitalization, as well as on optimizing our operational excellence towards retail partners and end customers. Our diverse, international team consists of enthusiastic colleagues who ensure intensive support for our global growth markets.

• Design, organize, and deliver weekly training sessions for BORA POS and POR sales staff, in coordination with the Country Manager and respective Area Sales Managers
• Lead training initiatives for the BORA Chef Network (approx. 3+ chefs), ensuring consistent brand story telling, excellent product usage and culinary standards
• Track training effectiveness and recommend continuous improvements to enhance partner knowledge and engagement
• Drive process and workflow optimization by maintaining weekly communication with HQ departments (Sales, Customer Support, Technical Service)
• Plan, coordinate, and execute brand experience events, covering all aspects from planning and invitations to on-site delivery and post-event follow-up
• Work in partnership with the BORA Office to secure a smooth event planning, participation for guests, including scheduling, invitations, logistics, and on-site management (shopping, cooking, cleaning, etc.) and a prompt follow-up activities
• Collaborate with BORA Chefs during travel events to ensure effective cooking food preparations and cooking operations
• Conduct regular weekly client visits to activate and maintain engagement after training or experience events
• Strengthen relationships with retailers, trade partners, architects, and designers (A&D) through consistent communication and on-site support
• Coordinate with BORA ASM to drive activation within both A&D and retail networks, supporting sales growth and brand positioning
• Reporting to the Country Manager

• Full work rights within Australia
• Current valid driver’s license
• Strong customer service skills
• Excellent communication and organisational skills
• Experience working commercial kitchen environment, ideally in chef capacity with excellent cooking proficiency
• Proven experience in training, event management, or field marketing roles
• Strong presentation and interpersonal skills, with a hands-on approach
• Ability to coordinate multiple stakeholders (retailers, chefs, internal departments)
• Growth mindset to develop and manage a national network of demonstration chefs with calendar of events
• Excellent communication skills and proficiency in English (additional languages a plus)
• Flexibility for interstate travel and regular evening/weekend events as needed
• Working days, 5 days per week between Monday - Saturday

• Great learning opportunities and full training provided
• A dynamic role – hybrid
• Head office in Drummoyne NSW
• Small national team environment
• Attractive career development opportunities
• Various team events