Brand Engagement Manager

Loreal; Melbourne; On-site; AUD 100,000 - 150,000; Full time

Job summary

L'Oréal Professional Products Division in Melbourne, Australia, is seeking a visionary advocate to lead influencer, salon and media partnerships, driving brand love and commercial growth across ANZ.

You will manage influencer seeding, PR agency collaboration, paid media amplification, and create on-camera content with brand ambassadors, while leveraging data to refine campaigns for stronger engagement and reach.

Job description

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).

Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

You lead advocacy, influence, and media engagement for Redken across Australia and New Zealand, reporting directly to the Brand Director. You connect salon professionals, digital creators, and consumers to power brand love and commercial growth.

• Drive the end-to-end influencer and stylist seeding programme, partnering with our external agency to expand reach and earned media value.
• Manage PR agency deliverables and earned media storytelling to position Redken as the authority in professional haircare.
• Partner with media agencies to steer paid amplification for core launches and hero franchise campaigns.
• Create on-camera content for social platforms alongside brand ambassadors, salon artists, and internal digital teammates.
• Audit digital brand execution and e-merchandising across salon partner platforms and retailer pages to ensure launch consistency.
• Track campaign performance metrics across organic and paid channels, adjusting activations based on real-time audience engagement data.

We Are Looking For

You Bring a Collaborative Mindset, Creative Curiosity, And The Confidence To Represent Redken Both Behind And In Front Of The Camera. You Bring

• Advocacy & Influencer Marketing: Proven track record developing creator networks, stylist partnerships, and large-scale seeding campaigns.
• Media & Agency Management: Experience steering PR and paid media agencies to deliver integrated amplification strategies.
• Content Creation: Demonstrated comfort stepping in front of the camera to co-create video and social content with creators.
• Data Analysis & Optimisation: Ability to translate engagement metrics and social listening insights into concrete campaign refinements.
• Cross-functional Collaboration: Skill in aligning advocacy initiatives across Sales, Salon Education, and Brand Marketing teams.

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference

Who We Are

At L'Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter.