Brand Director - Creative Strategy & Growth Leader

Kat the Label; Melbourne; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Lingerie and sleepwear perks

Summer Fridays

Professional development and growth

Paid-Parental Leave

Women’s Health Leave

Supportive, innovative workplace

International Travel Opportunities

Job summary

Kat the Label, a Melbourne-born lingerie and sleepwear brand, seeks a Brand Director to own the brand strategy and direction across product, design and marketing. This role connects brand and digital teams to ensure consistent, elevated brand voice and campaigns that resonate with our loyal community.

You will lead creative direction for launches, campaigns and content, aligning collections and brand story from concept to customer experience, while supporting rapid growth and international

Qualifications

• 6+ years of experience in brand, creative or marketing leadership.
• Experience in a high-growth, fast-paced environment.
• Proven ability to translate brand vision into campaigns and content across channels.

Responsibilities

• Own overarching brand and creative strategy, translating brand vision into distinctive campaigns.
• Oversee all content across the business including campaigns, messaging, digital creative, socials and retail creative.
• Define and own brand guidelines, positioning and voice.
• Translate brand strategy into direction for Ecommerce, CRM, Content, Influencer and Retail teams.

Skills

Social media instincts

Aesthetic sensibility

Ecommerce/digital-first experience

DTC brand background

High-growth experience

Brand/creative leadership

Job description

Kat the Label, a Melbourne-born lingerie and sleepwear brand, seeks a Brand Director to own the brand strategy and direction across product, design and marketing. This role connects brand and digital teams to ensure consistent, elevated brand voice and campaigns that resonate with our loyal community.

You will lead creative direction for launches, campaigns and content, aligning collections and brand story from concept to customer experience, while supporting rapid growth and international