Brand Director: Shape a fast-growing fashion brand

Kat the Label; Melbourne; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Lingerie and sleepwear perks

Summer Fridays

Professional development and growth

Paid-Parental Leave

Women’s Health Leave

Supportive workplace culture

International Travel Opportunities

Job summary

Kat the Label is a Melbourne-born lingerie and sleepwear brand seeking a Brand Director to lead strategy, creative direction and cross-functional storytelling. You will translate product and design into a cohesive brand voice across campaigns, content and channels.

You’ll partner with Ecommerce, CRM, Content, Influencer and Retail to ensure consistency and rapid growth, steering launches from concept to delivery at our Cremorne HQ, Melbourne.

Qualifications

• 6+ years leading brand/creative or marketing teams.
• Strong social media instincts across platforms.
• Experience with ecommerce/digital-first strategy.
• Direct-to-consumer experience in fast-moving brands.
• Ability to scale creative output in high-growth contexts.

Responsibilities

• Own overarching brand and creative strategy translating vision into campaigns.
• Oversee content across campaigns, messaging and digital creative.
• Define brand guidelines, positioning and voice.
• Align product and design with marketing across channels.
• Lead launches, restocks and campaigns with cross-functional teams.
• Support production, casting and budget input for campaigns.
• Oversee social content and marketing team.

Skills

Brand strategy

Creative leadership

Social media instincts

Brand identity

Ecommerce experience

DTC experience

Growth leadership

Team leadership

Job description

Kat the Label is a Melbourne-born lingerie and sleepwear brand seeking a Brand Director to lead strategy, creative direction and cross-functional storytelling. You will translate product and design into a cohesive brand voice across campaigns, content and channels.

You’ll partner with Ecommerce, CRM, Content, Influencer and Retail to ensure consistency and rapid growth, steering launches from concept to delivery at our Cremorne HQ, Melbourne.