Brand Director

Kat the Label; Melbourne; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Lingerie and sleepwear perks

Summer Fridays

Professional development and growth

Paid-Parental Leave

Women’s Health Leave

Supportive workplace culture

International Travel Opportunities

Job summary

Kat the Label is a Melbourne-born lingerie and sleepwear brand seeking a Brand Director to lead strategy, creative direction and cross-functional storytelling. You will translate product and design into a cohesive brand voice across campaigns, content and channels.

You’ll partner with Ecommerce, CRM, Content, Influencer and Retail to ensure consistency and rapid growth, steering launches from concept to delivery at our Cremorne HQ, Melbourne.

Qualifications

• 6+ years leading brand/creative or marketing teams.
• Strong social media instincts across platforms.
• Experience with ecommerce/digital-first strategy.
• Direct-to-consumer experience in fast-moving brands.
• Ability to scale creative output in high-growth contexts.

Responsibilities

• Own overarching brand and creative strategy translating vision into campaigns.
• Oversee content across campaigns, messaging and digital creative.
• Define brand guidelines, positioning and voice.
• Align product and design with marketing across channels.
• Lead launches, restocks and campaigns with cross-functional teams.
• Support production, casting and budget input for campaigns.
• Oversee social content and marketing team.

Skills

Brand strategy

Creative leadership

Social media instincts

Brand identity

Ecommerce experience

DTC experience

Growth leadership

Team leadership

Job description

Kat the Label is a Melbourne-born lingerie and sleepwear brand known for its feminine, size-inclusive designs and cult-favourite fit. What started as a small, founder-led label has grown into a fast-moving business trading across Australia, the US, and the UK, with a loyal community and a rapidly growing team. We're a close-knit, high-performing team based out of our Cremorne HQ, and we move quickly, back each other, and take pride in the product and the customer experience.

The Brand Director owns the brand strategy and direction across Kat the Label - connecting product and design to marketing, and ensuring every campaign, launch and piece of content is executed with a consistent, elevated brand voice. This role works closely across our brand and digital marketing teams, acting as the connection that ensures creative direction translates seamlessly across all areas of the business.

This is a genuine creative role for someone who knows how to build brands, has attention to detail and a strong creative vision. We're looking for an innovative creative who is excited by fashion and wants to continue elevating and evolving the brand.

Key Responsibilities

• Own the overarching brand and creative strategy, translating brand vision and business goals into distinctive ideas and campaigns
• Oversee all content across the business including campaign creative, messaging, digital creative (on-site, email and paid ads), socials and retail creative
• Define and own brand guidelines, positioning and voice
• Translate brand strategy into clear direction that other teams (Ecommerce, CRM, Content,
• Influencer, Retail) can execute against
• Bridge the gap between brand and digital, ensuring one cohesive brand identity across channels
• Connect product and design into the marketing process, so collections and brand story are aligned from the start
• Lead brand strategy and positioning for every launch, restock and campaign
• Partner cross-functionally with Ecommerce, CRM, Influencer and Content to ensure brand direction is applied consistently across every channel
• Own brand guidelines end-to-end, partnering with key stakeholders to deliver a full rollout of updated brand creative ahead of major initiatives such as the upcoming ecommerce site redesign
• Oversee our social content and marketing team

Campaign & Creative Support

• Assist with photoshoot and campaign concept direction
• Provide input on production spends/budgets and model casting where relevant
• Support full campaign execution - ensuring photoshoot output, styling and content stay true to brand
• Ensure photoshoots are executed with the brand in mind

Candidate Requirements

• Strong social media instincts - understands what performs and why, across platforms
• Sharp aesthetic sensibility and a strong point of view on brand and visual identity
• Ecommerce / digital-first experience - comfortable working in a channel where creative must convert, not just look good
• DTC brand background - has worked inside a direct-to-consumer environment and understands the pace and demands of it
• High-growth company experience preferred - used to scaling creative output alongside a fast-growing business
• 6+ years of experience in brand, creative or marketing leadership

Why Kat the Label

• Lingerie and sleepwear perks
• Summer Fridays (3pm finish)
• Professional development and growth opportunities
• Paid-Parental Leave
• Additional Women’s Health Leave
• A supportive and innovative workplace culture
• International Travel Opportunities