Brand & Culture Leader: PR, Growth & Experience

Medibank Private Limited; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

ahm, part of the Medibank Group, seeks a bold Brand, Culture and PR Lead to shape the future of the brand experience for members and employees in Australia. You will lead the Brand Centre of Excellence, define brand experiences across campaigns, PR, content, social, partnerships and internal culture, and influence senior leadership with data-driven insights.

You’ll drive brand strategy, lead a multidisciplinary team, and collaborate across Marketing, Product, People & Culture, Legal and

Qualifications

• 10+ years’ experience in senior brand leadership roles.
• Deep expertise across brand strategy, PR, creative, content and cultural positioning.
• Experience leading brand transformation with commercial impact.
• Strong commercial acumen incl. budget management, forecasting and ROI.
• Experience leading and developing high‑performing teams.
• Confident influencing executives and senior stakeholders.
• Experience navigating regulated environments.
• Strong strategic thinking, storytelling and project management.
• Tertiary qualifications in Marketing, Communications, or Business.

Responsibilities

• Lead and embed the ahm brand strategy across member and employee experiences.
• Develop bold PR, content and social strategies that build awareness, relevance and brand love.
• Deliver creative campaigns and brand experiences that drive growth and emotional connection.
• Shape how ahm shows up in culture with authenticity, energy and impact.
• Embed the brand across product, service, communications and internal culture.
• Build trusted partnerships across Marketing, Product, People & Culture, Legal, Compliance and senior leadership.
• Lead and inspire a multidisciplinary Brand Experience team.
• Manage agency relationships, budgets and investment decisions.
• Use customer insights, performance data and reporting to demonstrate brand impact.
• Balance creative ambition with commercial, legal and regulatory requirements.

Skills

Brand leadership

PR & media relations

Content strategy

Cultural positioning

Campaign management

Stakeholder management

Team leadership

Budgets & forecasting

ROI analytics

Executive influence

Education

Bachelor's degree in Marketing, Communications, or Business

Job description

ahm, part of the Medibank Group, seeks a bold Brand, Culture and PR Lead to shape the future of the brand experience for members and employees in Australia. You will lead the Brand Centre of Excellence, define brand experiences across campaigns, PR, content, social, partnerships and internal culture, and influence senior leadership with data-driven insights.

You’ll drive brand strategy, lead a multidisciplinary team, and collaborate across Marketing, Product, People & Culture, Legal and