Brand, Culture and PR Lead

Medibank; Melbourne; Vor Ort; AUD 180.000 - 240.000; Vollzeit

Zusammenfassung

Medibank, through its ahm brand, seeks a bold Brand, Culture and PR Lead to shape how the brand is experienced across customer and employee touchpoints. You will drive bold PR, content and social strategies that build awareness, relevance and brand love, and deliver campaigns that connect emotionally while ensuring commercial balance.

You’ll lead a multidisciplinary Brand Experience team, partner across Marketing, Product, Legal and senior leadership, and shape culture with energy and

Qualifikationen

• 10+ years in senior brand leadership roles.
• Deep expertise across brand strategy, PR, creative, content and cultural positioning.
• Experience leading brand transformation with commercial impact.
• Proven track record creating PR moments that drive conversation.
• Strong commercial acumen including budgeting and ROI presentation.

Aufgaben

• Lead and embed the ahm brand strategy across member and employee experiences.
• Develop bold PR, content and social strategies to build awareness and brand love.
• Deliver campaigns and brand experiences that drive growth and emotional connection.
• Shape brand presence in culture with authenticity and impact.
• Embed brand across product, service, communications and internal culture.
• Build partnerships across Marketing, Product, People & Culture, Legal and Leadership.
• Lead and inspire a multidisciplinary Brand Experience team.
• Manage agency relationships, budgets and investments.
• Use insights and data to demonstrate brand impact.
• Balance creative ambition with regulatory requirements.

Kenntnisse

Brand strategy

PR

Creative

Content

Cultural positioning

ROI

Budget management

Forecasting

Team leadership

Stakeholder influence

Ausbildung

Marketing/Communications/Business degree

Jobbeschreibung

Life's too short for a job you dread. At ahm, we think work should be as exciting as finding a surprise donut in the kitchen at lunch (and occasionally, you might!).

Happy, healthy people make awesome teams. With ahm, work should feel good—like, really good.

It’s about finding joy, fulfilment, and the right team to share it with.

And as part of the Medibank Group, you'll join an organisation united by a shared purpose: creating the best health and wellbeing for Australia.

We’re looking for a bold, commercially minded Brand, Culture and PR Lead to shape the future of ahm. You’ll define how our brand is experienced across every touchpoint, lead culturally relevant work that gets people talking, and build a brand that our members and people can genuinely feel part of.

As a key member of the Marketing Leadership Team, you’ll lead our Brand Centre of Excellence and set the vision, pace and standard for how ahm comes to life across campaigns, PR, content, social, partnerships, member experiences and internal culture.

What you’ll do

• Lead and embed the ahm brand strategy across member and employee experiences
• Develop bold PR, content and social strategies that build awareness, relevance and brand love
• Deliver creative campaigns and brand experiences that drive growth and emotional connection
• Shape how ahm shows up in culture with authenticity, energy and impact
• Embed the brand across product, service, communications and internal culture
• Build trusted partnerships across Marketing, Product, People & Culture, Legal, Compliance and senior leadership
• Lead and inspire a multidisciplinary Brand Experience team
• Manage agency relationships, budgets and investment decisions
• Use customer insights, performance data and reporting to demonstrate brand impact
• Balance creative ambition with commercial, legal and regulatory requirements

About you

You’re a modern brand leader who knows that a great brand is more than what it says. It’s what it does, how it behaves and how it makes people feel.

You bring:

• 10+ years’ experience in senior brand leadership roles
• Deep expertise across brand strategy, PR, creative, content and cultural positioning
• A strong track record of leading brand transformation and commercially impactful work
• Experience creating PR moments and stories that drive conversation
• Strong commercial acumen, including budget management, forecasting and demonstrating ROI
• Experience leading and developing high-performing teams
• Confidence influencing executives and senior stakeholders
• Experience navigating complex, regulated environments
• Strong strategic thinking, storytelling and project management skills
• Tertiary qualifications in Marketing, Communications, Business or a related discipline

You’re curious, proactive and comfortable challenging the status quo. You know how to turn insight into action, creativity into growth, and strategy into experiences people remember.

Why ahm?

At ahm, we like to do things differently. We’re here to challenge conventions, keep things refreshingly simple and create experiences that genuinely connect with people.

This is an opportunity to shape a bold Australian brand, lead talented people and influence how ahm grows, evolves and shows up in the moments that matter.

Applications close Wednesday, 25 November.

Why work for ahm

At ahm, we believe work should work for you. It's a place where you're trusted to take ownership, encouraged to think differently and supported to grow, all within a culture built on flexibility, autonomy and simplicity.

To learn more about what's in it for you, visit: https://careers.medibank.com.au/the-medibank-experience

Be Yourself. Belong Here

We welcome and encourage applications from people of all backgrounds, identities and lived experiences, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, LGBTQIA+ communities, people with disability, neurodivergent people, and carers.

Our employee networks create space for connection, advocacy and allyship. We offer flexible ways of working to support inclusion, accessibility and wellbeing.

Medibank proudly recognised as Best Enterprise Organisation, 2026 AFR BOSS Best Places to Work