Marketing Manager

Medibank; Melbourne; On-site; AUD 90,000 - 140,000; Full time

Job summary

Medibank is seeking a Marketing Manager to lead B2B marketing for Amplar Health. The role focuses on developing and delivering strategies that support growth in ageing well propositions, strengthening referral partner relationships and driving enrolments across priority programs.

You will work across Consumer Growth and B2B Growth squads, crafting go-to-market plans and compelling messaging to connect community and aged care referrers with Amplar Health services.

Qualifications

• 5+ years’ experience in B2B, product or commercial marketing roles.
• Experience developing and executing go‑to‑market strategies.
• Strong capability in creating B2B value propositions, positioning and messaging frameworks.
• Experience developing sales enablement and marketing collateral.
• Demonstrated ability to navigate complex stakeholder environments and build strong relationships.
• Strong reporting, measurement and performance management capability.
• Experience partnering with commercial, business development or customer‑facing teams.
• Highly regarded: Experience within aged care or another regulated industry.

Responsibilities

• Develop and deliver B2B marketing strategies aligned with business priorities and squad OKRs.
• Create go‑to‑market plans that build awareness, engagement and growth.
• Develop positioning, messaging and compelling value propositions for Amplar Health.
• Produce sales enablement and marketing collateral, including pitch packs, presentations, case studies and program materials.
• Support business development and stakeholder engagement activities.
• Deliver initiatives to grow Amplar Health’s consented audience.
• Support AI‑assisted content creation while maintaining quality, governance and brand standards.
• Identify opportunities to improve content efficiency and scalability through technology.

Skills

B2B marketing

Go-to-market

Value propositions

Sales enablement

Stakeholder management

Performance analytics

Cross-functional collaboration

Aged care experience

Job description

It’s a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us.

We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia.

The Opportunity

Join Medibank as a Marketing Manager and play a key role within our Amplar Health brand

This is an exciting opportunity to develop and deliver B2B marketing strategies that support the growth of our ageing well propositions. You’ll strengthen relationships with referral partners and community stakeholders, build awareness and advocacy, and help drive enrolments across priority health and aged care programs.

Working across the Consumer Growth and B2B Growth squads, you’ll lead go-to-market strategies, targeted B2B communications and referral partner initiatives that connect community and aged care referrers with Amplar Health’s services. This is an opportunity to combine strategic thinking, stakeholder influence and hands‑on execution to deliver measurable growth and help more Australians age better.

Key Responsibilities:

• Develop and deliver B2B marketing strategies aligned with business priorities and squad OKRs.
• Create go‑to‑market plans that build awareness, engagement and growth.
• Develop positioning, messaging and compelling value propositions for Support at Home.
• Produce sales enablement and marketing collateral, including pitch packs, presentations, case studies and program materials.
• Support business development and stakeholder engagement activities.
• Deliver initiatives to grow Amplar Health’s consented audience
• Support AI‑assisted content creation while maintaining quality, governance and brand standards.
• Identify opportunities to improve content efficiency and scalability through technology.

Must haves:

• 5+ years’ experience in B2B, product or commercial marketing roles.
• Experience developing and executing go‑to‑market strategies.
• Strong capability in creating B2B value propositions, positioning and messaging frameworks.
• Experience developing sales enablement and marketing collateral.
• Demonstrated ability to navigate complex stakeholder environments and build strong relationships.
• Strong reporting, measurement and performance management capability.
• Experience partnering with commercial, business development or customer‑facing teams.
• Highly regarded: Experience within aged care or another regulated industry.

Imagine working with us…

We understand that work means different things to everyone... We know happy, healthy people make great teams, and great teams put more heart into each customer and patient interaction. And that’s why we’re reinventing work.

Imagine a workplace where work didn't feel like work.

A workplace where you could shape when and where you work to have more impact.

Where flexible working isn’t a buzzword, it’s a reality.

Imagine a workplace that helps you and your family thrive.

Where connection, personal development and health and wellbeing are front of mind.

For you, work should help you Live Better. It should bring you fulfillment and joy. And with Medibank, it could.

Inclusion and Accessibility

We believe in everyone's potential and strive to make Medibank inclusive for all, because different perspectives make us better.

We encourage applications from everyone, including Aboriginal and Torres Strait Islander candidates, those with disabilities, and LGBTQIA+ individuals. For any adjustments or alternative formats during the recruitment process, please contact us at*******@medibank.com.au.