Brand Community Strategist

Russell Tobin; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Russell Tobin seeks a Brand Community Strategist to act as a subject matter expert supporting brand requests across Reddit journeys and building trust in the platform. Partner with Sales to respond to inbound needs, guide activation strategies, and educate on community etiquette.

You will craft organic engagement plans, educate on tone and voice, and collaborate with cross-functional teams including Sales and Client Partners to navigate approvals within Reddit’s ecosystem.

Qualifications

• Active Reddit user with a deep understanding of subreddits, threads, and Reddiquette.

Responsibilities

• Advise brands on where and how to engage organically across subreddits.

Skills

Reddit knowledge

Community management

Social media strategy

Consultative support

Profile setup & tools

Marketing literacy

Self-starter

Education

BA / BS degree or equivalent

Tools

Reddit Pro listening

Job description

Russell Tobin seeks a Brand Community Strategist to act as a subject matter expert supporting brand requests across Reddit journeys and building trust in the platform. Partner with Sales to respond to inbound needs, guide activation strategies, and educate on community etiquette.

You will craft organic engagement plans, educate on tone and voice, and collaborate with cross-functional teams including Sales and Client Partners to navigate approvals within Reddit’s ecosystem.