Brand Community Strategist

Russell Tobin; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Russell Tobin is seeking a Brand Community Strategist to develop and execute strategies that strengthen brand presence, build engaged communities, and foster relationships with customers, creators, influencers, and brand advocates. The role blends brand strategy, community engagement, content, social media, and data-driven insights to boost brand awareness, loyalty, and advocacy.

The ideal candidate will manage multichannel communities, design programs, collaborate across marketing and product

Qualifications

• 5+ years of experience in Brand Marketing, Community Management, Social Media, Digital Marketing, or Marketing Strategy.
• Strong understanding of brand positioning, audience segmentation, community building, and customer engagement.
• Experience managing communities across platforms such as Instagram, LinkedIn, YouTube, Reddit, Discord, Facebook, WhatsApp, or other relevant channels.
• Strong content strategy and storytelling skills.
• Experience working with influencers, creators, ambassadors, and brand advocates.
• Strong analytical skills with the ability to interpret social/community metrics and consumer insights.
• Excellent communication, stakeholder management, and presentation skills.
• Ability to manage multiple campaigns and initiatives in a fast-paced environment.

Responsibilities

• Develop and execute brand community strategies aligned with overall marketing and business objectives.
• Build, manage, and grow online and offline brand communities across social media, forums, events, and digital platforms.
• Create engaging community programs, campaigns, content, and initiatives that increase engagement, retention, and brand advocacy.
• Identify and nurture relationships with brand advocates, influencers, creators, partners, and community leaders.
• Monitor community conversations, sentiment, trends, and competitor activities to identify opportunities and potential risks.
• Collaborate with Brand Marketing, Social Media, Content, PR, Product, and Customer Experience teams to ensure consistent brand messaging.
• Develop and manage community events, workshops, meetups, webinars, and other engagement initiatives.
• Use community and social analytics to measure reach, engagement, sentiment, growth, conversion, and ROI.
• Gather community feedback and translate insights into actionable recommendations for marketing, product, and customer experience teams.
• Develop communication guidelines and ensure community interactions remain consistent with the brand voice and values.
• Manage community-related campaigns and budgets, including agency, influencer, and partner coordination.
• Prepare regular community performance reports, dashboards, and management presentations.

Skills

Brand Marketing

Community Management

Social Media

Digital Marketing

Marketing Strategy

Brand Positioning

Audience Segmentation

Content Strategy

Storytelling

Influencers

Analytics

Stakeholder Management

Campaign Management

Communication Skills

Presentation Skills

Tools

Instagram

LinkedIn

YouTube

Reddit

Discord

Facebook

WhatsApp

Job description

We are looking for a Brand Community Strategist to develop and execute strategies that strengthen brand presence, build engaged communities, and foster meaningful relationships with customers, creators, influencers, and brand advocates. The ideal candidate will combine brand strategy, community engagement, content, social media, and data-driven insights to drive brand awareness, loyalty, and advocacy.

Key Responsibilities

• Develop and execute brand community strategies aligned with overall marketing and business objectives.
• Build, manage, and grow online and offline brand communities across social media, forums, events, and digital platforms.
• Create engaging community programs, campaigns, content, and initiatives that increase engagement, retention, and brand advocacy.
• Identify and nurture relationships with brand advocates, influencers, creators, partners, and community leaders.
• Monitor community conversations, sentiment, trends, and competitor activities to identify opportunities and potential risks.
• Collaborate with Brand Marketing, Social Media, Content, PR, Product, and Customer Experience teams to ensure consistent brand messaging.
• Develop and manage community events, workshops, meetups, webinars, and other engagement initiatives.
• Use community and social analytics to measure reach, engagement, sentiment, growth, conversion, and ROI.
• Gather community feedback and translate insights into actionable recommendations for marketing, product, and customer experience teams.
• Develop communication guidelines and ensure community interactions remain consistent with the brand voice and values.
• Manage community-related campaigns and budgets, including agency, influencer, and partner coordination.
• Prepare regular community performance reports, dashboards, and management presentations.

Required Skills & Experience

• 5+ years of experience in Brand Marketing, Community Management, Social Media, Digital Marketing, or Marketing Strategy.
• Strong understanding of brand positioning, audience segmentation, community building, and customer engagement.
• Experience managing communities across platforms such as Instagram, LinkedIn, YouTube, Reddit, Discord, Facebook, WhatsApp, or other relevant channels.
• Strong content strategy and storytelling skills.
• Experience working with influencers, creators, ambassadors, and brand advocates.
• Strong analytical skills with the ability to interpret social/community metrics and consumer insights.
• Excellent communication, stakeholder management, and presentation skills.
• Ability to manage multiple campaigns and initiatives in a fast-paced environment.