Community Coordinator

Russell Tobin; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Russell Tobin seeks a Brand Community Strategist to act as a subject matter expert supporting brand requests across Reddit journeys and building trust in the platform. Partner with Sales to respond to inbound needs, guide activation strategies, and educate on community etiquette.

You will craft organic engagement plans, educate on tone and voice, and collaborate with cross-functional teams including Sales and Client Partners to navigate approvals within Reddit’s ecosystem.

Qualifications

• Active Reddit user with a deep understanding of subreddits, threads, and Reddiquette.

Responsibilities

• Advise brands on where and how to engage organically across subreddits.

Skills

Reddit knowledge

Community management

Social media strategy

Consultative support

Profile setup & tools

Marketing literacy

Self-starter

Education

BA / BS degree or equivalent

Tools

Reddit Pro listening

Job description

As a Brand Community Strategist, you will serve as a subject matter expert supporting brand partner requests across their community Reddit journeys and building their trust in as a marketing platform. You will partner with our sales teams to respond to inbound partner needs, recommend where and how brands should engage, advice on community etiquette, and guide overall community activation strategies. You are part creative strategist, part community diplomat, and part consultative educator.

Core Responsibilities

• Organic Strategy & Recommendations: Respond to partner requests by advising where and how a brand should engage organically across subreddits. Deliver tactical community engagement recommendations tailored by specific use cases, such as customer care, fandom, and organic campaigns.
• Copywriting Education & Enablement: Educate brand teams on best practices for tone and voice, providing guidance on copywriting for posts, comments, and AMA responses.
• Moderation & Community Guidance: Advise brands on moderator outreach, navigating community rules, and adhering to moderation best practices to foster positive community integration.
• Profile Setup & Tools Activation: Guide brand partners through profile setup, verification, and utilizing Reddit Pro listening features as key components of organic activation.
• Cross-Functional Collaboration: Support partner requests in partnership with Sales and Client Partner teams, helping brand marketing teams navigate internal approvals while understanding Reddit's unique ecosystem.
• Product Feedback: Synthesize trends and insights from partner inquiries to feed back to Product and Engineering teams, helping improve tools for brand presences.

Qualifications

• Reddit DNA: Active Reddit user with a deep understanding of subreddits, threads, crossposts, Reddiquette, and community dynamics.
• 4–7 Years Experience: Background in community management, social media strategy, or agency-side consultative account support.
• Consultative Partner Support: Proven capability to handle diverse incoming partner requests and translate complex internet culture into actionable marketing guidance.
• Platform & Execution Expertise: Hands-on understanding of profile setup, account verification, community moderation dynamics, and Reddit Pro listening tools.
• Strategic Empathy & Marketing Literacy: Ability to anticipate community sentiment and explain how organic community health supports broader marketing funnels.
• Self-Starter: Comfortable working in the \"gray area\" to guide brands through dynamic, non-standardized requests.
• Education: BA / BS degree or equivalent work experience.