Brand Activation Manager

Sharp & Carter; Melbourne; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid flexibility

Career progression pathways

Supportive and collaborative culture

Job summary

A leading recruitment agency is seeking a Brand Activation Manager to join a globally recognized brand. This pivotal role involves planning and executing brand activation strategies across various channels to strengthen brand health and improve ROI. We are looking for candidates with experience in brand activation or shopper marketing, who possess strong commercial acumen and analytical capabilities. Join a supportive and innovative culture with opportunities for growth and development.

Qualifications

• Experience in brand activation, ideally within FMCG or retail.
• Proven end-to-end campaign delivery with multiple stakeholders.
• Strong analytical skills with data and performance metrics.
• . Strong analytical capability with data and performance metrics.
• . Collaborative communicator with cross-functional influence.

Responsibilities

• Plan and execute national activation strategies across channels.
• Lead end-to-end activation delivery including creative development.
• Manage budgets and monitor market trends for informed strategies.
• Deliver compelling consumer experiences through campaigns, events, partnerships and digital activations.
• Manage the activation calendar, ensuring alignment with brand guidelines and national objectives.
• Monitor market trends, competitor activity and consumer behaviour to inform activation strategy.

Skills

Brand activation

Shopper marketing

Integrated marketing

Commercial acumen

Data analysis

Collaborative communication

ROI tracking

Job description

Join to apply for the Brand Activation Manager role at Sharp & Carter

About Miele

Miele is a globally trusted premium brand, renowned for its commitment to quality, innovation and timeless design. With over a century of heritage and a reputation for excellence, Miele continues to set the benchmark in customer satisfaction and product performance. At Miele Australia, we invest in our people and foster a collaborative, high-performance culture focused on continuous improvement.

Why This Role?

This is an exciting opportunity to join Miele Australia in a pivotal Brand Activation role, responsible for delivering best-in-class brand and customer activations across retail, trade, and digital channels.

You will play a key role in strengthening Miele’s brand health, improving activation ROI and positioning Miele as a best-in-class partner for retail and trade. Working cross-functionally with Brand, Category, Sales and Media teams, this role offers strong visibility and the opportunity to make a meaningful commercial impact.

What You’ll Be Doing

• Plan, develop and execute national brand and customer activation strategies across retail, online and trade channels
• Lead end-to-end activation delivery including briefing, creative development, budget management, execution and post-campaign analysis
• Partner with Category and Sales teams to build tailored activation plans aligned to customer strategies
• Deliver compelling consumer experiences through campaigns, events, partnerships and digital activations
• Manage the activation calendar, ensuring alignment with brand guidelines and national objectives
• Monitor market trends, competitor activity and consumer behaviour to inform activation strategy
• Own activation budgets including forecasting, ROI tracking, PO management and invoice reconciliation
• Measure and report on performance, generating insights and recommendations to optimise future activity

What We’re Looking For

• Experience in brand activation, shopper marketing or integrated marketing ideally within FMCG, retail or consumer goods
• Strong commercial acumen with the ability to link brand activity to sales performance and ROI
• Proven experience delivering campaigns end-to-end with multiple stakeholders
• Strong analytical capability with confidence working with data and performance metrics
• Collaborative communicator with the ability to influence cross-functionally

What’s in it for you?

• Exposure to a full-suite marketing function within a globally recognised brand.
• A supportive and collaborative culture that champions learning and development.
• Hybrid flexibility, career progression pathways, and a chance to grow within a values-driven business.

Join a values-led business where innovation, quality and people matter. This is more than a job, it's an opportunity to make a mark on an iconic brand.

Next Steps

If you're ready to take on an exciting challenge and contribute to a sustainable future, we'd love to hear from you!

For a confidential discussion, please contact Dominic Roy or Giorgio Xindaras. For applications, however, please submit these via the link.

Please note that all direct and third-party applications will be forwarded to Sharp & Carter for consideration.