Coffee Brand Activation Lead – Experiential Campaigns

JDE Peet's; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

JDE Peet’s Australia is seeking a Brand Activation Specialist to energise our Moccona, L’OR and Campos brands across retail and experiential channels. You’ll bring campaigns to life—from planning through execution—delivering shopper activations, sampling programs, and store-level promotions that delight consumers.

You will work with Brand, Sales, Category and agency partners to drive activation across Australia, ensuring campaigns run on time, on budget and achieve strong performance.

Qualifications

• 3+ years in Brand Activation or Shopper Marketing in FMCG.
• Proven ability to turn plans into campaigns across multiple channels.
• Experience with agencies, retail media, and in-store activations.
• Strong communication and project management skills.

Responsibilities

• Deliver engaging shopper and consumer activation campaigns across multiple channels.
• Execute retail media, promotional and in-store marketing programs.
• Support innovation launches and key brand initiatives.
• Coordinate sampling, experiential and event activations.
• Brief and manage agency partners to ensure outstanding execution.
• Manage campaign timelines, budgets and approvals.
• Track campaign performance and identify opportunities to optimise future activity.
• Partner closely with Sales, Category, Marketing and external stakeholders to drive successful outcomes.

Skills

Brand Activation

Shopper Marketing

Campaign Management

Event Activation

Stakeholder Management

Job description

JDE Peet’s Australia is seeking a Brand Activation Specialist to energise our Moccona, L’OR and Campos brands across retail and experiential channels. You’ll bring campaigns to life—from planning through execution—delivering shopper activations, sampling programs, and store-level promotions that delight consumers.

You will work with Brand, Sales, Category and agency partners to drive activation across Australia, ensuring campaigns run on time, on budget and achieve strong performance.