Brand Activations Specialist

JDE Peet's; North Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

JDE Peet’s in Australia is seeking a Brand Activation Specialist to join our Marketing Team and bring our iconic coffee brands to life across Moccona, L’OR and Campos. You will deliver shopper and consumer activation campaigns, manage budgets and timelines, coordinate with agencies and retail partners, and help launch new products and promotions that engage shoppers across Australia.

This hands-on role requires at least 3 years in brand activation and a proven track record of executing campaigns

Qualifications

• At least 3 years' experience in Brand Activation, Shopper Marketing, Brand Marketing, Customer Marketing or a similar FMCG marketing role. Proven experience delivering campaigns and activations from planning through to execution.
• Strong project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience working with agencies, retail media, promotions, events or in-store activation.
• Strong communication and stakeholder management skills.
• Commercial acumen and an interest in understanding shopper and consumer behaviour.
• Experience within FMCG, consumer goods, beverage, retail, or other fast-paced customer-focused industries is desirable. Exposure to major Australian retailers such as Woolworths and Coles would be an advantage.

Responsibilities

• Deliver engaging shopper and consumer activation campaigns across multiple channels.
• Execute retail media, promotional and in-store marketing programs.
• Support innovation launches and key brand initiatives.
• Coordinate sampling, experiential and event activations.
• Brief and manage agency partners to ensure outstanding execution.
• Manage campaign timelines, budgets and approvals.
• Track campaign performance and identify opportunities to optimise future activity.
• Partner closely with Sales, Category, Marketing and external stakeholders to drive successful outcomes.

Skills

Brand Activation

Project management

Stakeholder management

Job description

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure‑play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand‑led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com.

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!

Find out more at http://careers.jdepeets.com

Job Description

Love Seeing Great Ideas Come to Life?

If you love seeing great ideas become real campaigns, this could be the role for you.

We're looking for a Brand Activation Specialist to join our Australia Marketing Team and help bring our iconic coffee brands to life.

This is a hands‑on role for someone who enjoys turning marketing plans into standout campaigns that shoppers notice and consumers remember. Working across Moccona, L'OR and Campos, you'll help deliver activation across retail media, in‑store execution, product launches, sampling, experiential marketing and promotional campaigns.

Working closely with Brand, Sales, Category and agency partners, you'll play a key role in bringing our brands to market and creating memorable coffee experiences for consumers across Australia.

What You’ll Be Doing

• Deliver engaging shopper and consumer activation campaigns across multiple channels.
• Execute retail media, promotional and in‑store marketing programs.
• Support innovation launches and key brand initiatives.
• Coordinate sampling, experiential and event activations.
• Brief and manage agency partners to ensure outstanding execution.
• Manage campaign timelines, budgets and approvals.
• Track campaign performance and identify opportunities to optimise future activity.
• Partner closely with Sales, Category, Marketing and external stakeholders to drive successful outcomes.

What You’ll Bring

• At least 3 years' experience in Brand Activation, Shopper Marketing, Brand Marketing, Customer Marketing or a similar FMCG marketing role. Proven experience delivering campaigns and activations from planning through to execution.
• Strong project management and organisational skills, with the ability to manage multiple priorities in a fast‑paced environment.
• Experience working with agencies, retail media, promotions, events or in‑store activation.
• Strong communication and stakeholder management skills.
• Commercial acumen and an interest in understanding shopper and consumer behaviour.
• Experience within FMCG, consumer goods, beverage, retail, or other fast‑paced customer‑focused industries is desirable. Exposure to major Australian retailers such as Woolies and Coles would be an advantage.

Why Join Us?

• Work on some of Australia's most loved coffee brands.
• Bring campaigns to life that shoppers see every day.
• Join a collaborative and high‑performing marketing team.
• Take ownership of meaningful activation projects and make a real impact.
• Grow your career within a global organisation that values curiosity, courage and continuous improvement.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.

#unleashyourpossibility #acupofamazing

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure‑play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand‑led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.