Boutique Floor Leader & Customer Experience Coach

Sheike; Sydney; On-site; AUD 60,000 - 85,000; Full time

Job summary

The Assistant Boutique Leader supports the Boutique Leader to deliver exceptional customer experiences, strong commercial outcomes and a positive, values-led team culture on the shop floor.

This role is hands-on, customer-facing and coaching-focused — helping bring the SHEIKE brand to life on the shop floor, supporting day-to-day Boutique leadership, and acting as a role model for service, styling and selling experience.

Qualifications

• Experience in a customer-facing retail environment.
• Passion for styling, selling and customer connection.
• Strong communication and interpersonal skills.
• Emerging leadership capability with a growth mindset.

Responsibilities

• Deliver consistently high-quality customer experiences aligned to the SHEIKE brand.
• Lead by example with genuine greetings, confident styling and fitting room engagement.
• Support the Boutique Leader in coaching the team on service and selling behaviours.
• Act as a point of escalation for customers in the absence of the Boutique Leader.
• Reinforce commercial priorities on the Boutique floor and support onboarding of new team members.
• Provide day-to-day coaching and feedback to stylists and contribute to performance conversations.

Skills

Customer-facing experience

Styling and selling passion

Strong communication

Emerging leadership mindset

Job description

The Assistant Boutique Leader supports the Boutique Leader to deliver exceptional customer experiences, strong commercial outcomes and a positive, values-led team culture on the shop floor.

This role is hands-on, customer-facing and coaching-focused — helping bring the SHEIKE brand to life on the shop floor, supporting day-to-day Boutique leadership, and acting as a role model for service, styling and selling experience.