Assistant Boutique Leader

Sheike; Sydney; On-site; AUD 55,000 - 75,000; Full time

Job summary

The Assistant Boutique Leader at SHEIKE plays a hands-on, customer-facing role focused on coaching and delivering exceptional service on the shop floor.

You'll support the Boutique Leader with daily operations, maintain brand standards, and lead by example in styling, greetings and selling, while developing the team toward future leadership opportunities. This role also involves rostering, stock integrity, VM, and participating in campaigns and promotions to drive sales in Sydney.

Qualifications

• Experience in a customer-facing retail environment.
• Passion for styling, selling and customer connection.
• Strong communication and interpersonal skills.
• Emerging leadership capability with a growth mindset.

Responsibilities

• Deliver high-quality customer experiences aligned to the SHEIKE brand.
• Lead by example with greetings, styling and fitting room engagement.
• Coach team on service and selling behaviours; escalate as needed.
• Step in as leader in the Boutique Leader's absence.
• Support rostering, stock integrity, and visual standards.
• Drive campaigns, promotions and sale activities.
• Develop capability toward future Boutique Leadership.

Skills

Customer-facing retail

Styling & Selling

Communication

Emerging leadership

Job description

The Assistant Boutique Leader plays a key role in supporting the Boutique Leader to deliverexceptional customer experiences, strong commercial outcomes and a positive, values-led teamculture.

This role is hands-on, customer-facing and coaching-focused - helping bring the SHEIKE brand to lifeon the shop floor, supporting day-to-day Boutique leadership, and acting as a role model for service,styling and selling experience.

Living the SHEIKE Values

At SHEIKE, how we lead matters just as much as what we achieve.

Stay Curious

• Seeks to understand Boutique performance and customer behaviours
• Asks thoughtful questions and actively learns through feedback andcoaching
• Builds confidence in interpreting basic sales and conversion data

Spark Connection

• Creates warm, genuine connections with customers and team members
• Supports a welcoming and inclusive Boutique environment
• Leads with empathy, positivity and clear communication

Shape Tomorrow

• Takes ownership of personal development and leadership growth
• Support change initiatives and new ways of working in Boutique
• Contributes ideas that help improve customer experience and performance

Key Responsibilities

Customer Experience & Service Leadership

• Deliver consistently high-quality customer experiences aligned to the SHEIKEbrand
• Lead by example with genuine greetings, confident styling and fitting roomengagement
• Support the Boutique Leader in coaching the team on service and sellingbehaviours
• Act as a point of escalation for customers in the absence of the Boutique Leader
• Conversion
• Average Transaction Value (ATV)

This includes:

• Understanding daily and weekly performance trends
• Supporting team focus on conversion and add-on selling
• Reinforcing commercial priorities on the Boutique floor
• Support onboarding and training of new team members
• Provide day-to-day coaching and feedback to stylists
• Assist with performance conversations and recognition moments
• Step into a leadership role when the Boutique Leader is off the floor

Wages & Rostering (Support)

• Support effective rostering aligned to traffic and service needs
• Assist with wage control through strong floor leadership and productivity
• Ensure time and attendance processes are followed accurately
• Support opening and closing procedures as required

Stock Integrity & Loss Prevention

• Support stock accuracy through strong adherence to processes
• Role model loss prevention behaviours and standards
• Assist with stock movements, deliveries and transfers
• Escalate stock concerns or discrepancies to the Boutique Leader

Visual & Operational Excellence

• Maintain strong visual standards aligned to VM direction
• Ensure fitting room, shop floor and back-of-house areas are clean andorganised
• Support execution of campaigns, promotions and sale activity
• Be proactive in identifying and addressing standards opportunities
• Is a trusted second-in-charge within the Boutique
• Leads confidently on the floor and during peak trade
• Builds strong relationships with customers and team members
• Supports the Boutique Leader in driving results and culture
• Is developing capability toward future Boutique Leadership

Key Capabilities & Skills

• Experience in a customer-facing retail environment
• Passion for styling, selling and customer connection
• Strong communication and interpersonal skills
• Emerging leadership capability with a growth mindset