Part-Time B2B Marketing Manager — Demand Gen & Strategy

Reflex Technology Group; Melbourne; Hybrid; AUD 42,000 - 60,000; Part time

Benefits offered by this job

Part-time role with influence

Hybrid working with Melbourne office

Shape marketing strategy and growth

Values-led culture

Work with mission-driven organisations

Job summary

Reflex Technology Group in Surrey Hills, VIC, seeks a part-time Marketing Manager to lead RTG’s B2B demand generation (0.4 FTE, 2 days/week). You will shape the marketing strategy, drive lead generation for the sales team, and collaborate with vendors and sector partners to create compelling campaigns.

You will manage campaigns in HubSpot, test approaches, and use data to optimize performance. This role offers hybrid work with regular Melbourne/Surry Hills office presence and a practical,

Qualifications

• Strong B2B marketing experience at senior specialist or manager level.
• Proven ability to grow lead volume and improve lead quality.
• Hands-on experience with marketing automation platforms (HubSpot or similar).
• Analytical, data-driven, able to justify decisions with insights.
• Comfortable working in a part-time role with clear priorities and limited supervision.

Responsibilities

• Lead the development of RTG’s marketing strategy and plan.
• Drive B2B demand generation to increase volume and quality of leads.
• Plan, test and optimise campaigns across email, digital, social, content, webinars and partnerships.
• Use HubSpot to manage campaigns, segmentation, workflows and reporting.
• Support go-to-market activity for new products and services, including messaging and launch campaigns.
• Develop case studies and content that communicates RTG’s value to decision makers.
• Collaborate with vendors and partners (e.g., Microsoft, Cisco) on joint campaigns.
• Build relationships with sector associations and sponsorship opportunities.
• Track performance and provide insights on where to invest next.

Skills

B2B marketing

Lead generation

Data-driven

HubSpot Marketing Hub

Strategic thinking

Content creation

AI tools

Tools

HubSpot Marketing Hub

Microsoft Copilot

Job description

Reflex Technology Group in Surrey Hills, VIC, seeks a part-time Marketing Manager to lead RTG’s B2B demand generation (0.4 FTE, 2 days/week). You will shape the marketing strategy, drive lead generation for the sales team, and collaborate with vendors and sector partners to create compelling campaigns.

You will manage campaigns in HubSpot, test approaches, and use data to optimize performance. This role offers hybrid work with regular Melbourne/Surry Hills office presence and a practical,