B2B Tech PR & Content Growth Lead

HCF Australia; Sydney; Presencial; AUD 133.000 - 147.000; Jornada completa

Descripción de la vacante

Plan A Technologies is seeking a PR & Content Marketing Specialist to lead brand storytelling and accelerate inbound growth. You will craft high-conversion narratives across digital channels and build strategic content that positions Plan A as a market leader in B2B tech.

The role requires 5+ years of experience in PR, content marketing, or journalism with a strong portfolio. You will drive thought leadership, secure media, and optimize campaigns to turn readers into revenue.

Formación

• 5+ years of dedicated experience in PR, content marketing, or journalism.
• Deep experience in B2B tech marketing.
• Flawless English prose with versatile tone.
• Portfolio with emails, blogs, social and long-form campaigns.
• Ability to convert readers into revenue.

Responsabilidades

• Shape the Narrative: Co-auth and execute our overarching brand and content strategy across all major digital channels.
• Drive Inbound Growth: Craft high-impact collateral—proposals, brochures, and targeted campaigns—designed to capture and convert high-value leads.
• Media Relations & Pitching: Secure high-tier earned media by building relationships with journalists, tech bloggers, and industry influencers.
• Thought Leadership: Author deep-dive white papers, sharp op-eds, and narrative-driven infographics on cutting-edge technology trends.
• Social & Virality: Develop punchy, high-engagement content tailored for social platforms to amplify our brand voice and spark industry conversation.
• SEO Optimization: Apply robust on-page optimization best practices to ensure our content ranks high and cuts through the digital noise.
• Award Recognition: Identify, draft, and submit compelling applications for industry awards to cement Plan A’s market leadership.
• Data-Driven Iteration: Track and analyse key performance metrics (open rates, CTRs, conversions) to relentlessly optimise outreach and ROI.

Conocimientos

PR & Content Marketing

B2B Tech Marketing

Storytelling

Prolific Writing

Descripción del empleo

Plan A Technologies is seeking a PR & Content Marketing Specialist to lead brand storytelling and accelerate inbound growth. You will craft high-conversion narratives across digital channels and build strategic content that positions Plan A as a market leader in B2B tech.

The role requires 5+ years of experience in PR, content marketing, or journalism with a strong portfolio. You will drive thought leadership, secure media, and optimize campaigns to turn readers into revenue.