Web Content Specialist

Hcf Australia; Sydney; On-site; AUD 133,000 - 147,000; Full time

Job summary

Plan A Technologies is seeking a PR & Content Marketing Specialist to lead brand storytelling and accelerate inbound growth. You will craft high-conversion narratives across digital channels and build strategic content that positions Plan A as a market leader in B2B tech.

The role requires 5+ years of experience in PR, content marketing, or journalism with a strong portfolio. You will drive thought leadership, secure media, and optimize campaigns to turn readers into revenue.

Qualifications

• 5+ years of dedicated experience in PR, content marketing, or journalism.
• Deep experience in B2B tech marketing.
• Flawless English prose with versatile tone.
• Portfolio with emails, blogs, social and long-form campaigns.
• Ability to convert readers into revenue.

Responsibilities

• Shape the Narrative: Co-auth and execute our overarching brand and content strategy across all major digital channels.
• Drive Inbound Growth: Craft high-impact collateral—proposals, brochures, and targeted campaigns—designed to capture and convert high-value leads.
• Media Relations & Pitching: Secure high-tier earned media by building relationships with journalists, tech bloggers, and industry influencers.
• Thought Leadership: Author deep-dive white papers, sharp op-eds, and narrative-driven infographics on cutting-edge technology trends.
• Social & Virality: Develop punchy, high-engagement content tailored for social platforms to amplify our brand voice and spark industry conversation.
• SEO Optimization: Apply robust on-page optimization best practices to ensure our content ranks high and cuts through the digital noise.
• Award Recognition: Identify, draft, and submit compelling applications for industry awards to cement Plan A’s market leadership.
• Data-Driven Iteration: Track and analyse key performance metrics (open rates, CTRs, conversions) to relentlessly optimise outreach and ROI.

Skills

PR & Content Marketing

B2B Tech Marketing

Storytelling

Prolific Writing

Job description

Job Description

JOB OVERVIEW Plan A Technologies is seeking a talented PR & Content Marketing Specialist to spearhead our brand narrative and accelerate inbound growth. If you are a master storyteller who thrives at the intersection of B2B tech and creative media, we want you.

We are looking for a prolific writer with 5+ years of experience transforming complex technology concepts into compelling, high‑conversion narratives. In this role, you won't just chase headlines—you will strategically craft content that builds authority, commands attention, and turns readers into revenue.

• Shape the Narrative: Co‑author and execute our overarching brand and content strategy across all major digital channels.
• Drive Inbound Growth: Craft high‑impact, client‑facing collateral—including proposals, brochures, and targeted campaigns—designed to capture and convert high‑value leads.
• Media Relations & Pitching: Secure high‑tier earned media by building relationships with journalists, tech bloggers, and industry influencers.
• Thought Leadership: Author deep‑dive white papers, sharp op‑eds, and narrative‑driven infographics on cutting‑edge technology trends.
• Social & Virality: Develop punchy, high‑engagement content tailored for social platforms to amplify our brand voice and spark industry conversation.
• SEO Optimization: Apply robust on‑page optimization best practices to ensure our content ranks high and cuts through the digital noise.
• Award Recognition: Identify, draft, and submit compelling applications for industry awards to cement Plan A’s market leadership.
• Data‑Driven Iteration: Track and analyse key performance metrics (open rates, CTRs, conversions) to relentlessly optimise outreach and ROI.

What You Bring

• Proven Experience: 5+ years of dedicated experience in PR, content marketing, or journalism. Deep experience in B2B tech marketing is a massive plus.
• Exemplary Craftsmanship: Flawless English prose with the versatility to switch seamlessly between authoritative thought leadership and snappy, conversational copy.
• Full‑Funnel Content Mastery: A portfolio demonstrating success across emails, blogs, social media, and long‑form digital campaigns that measurably move the needle.
• SEO Fluency: A strong grasp of search intent, keyword integration, and content optimisation strategies.
• Agility & Ownership: The organisational horsepower to manage multiple high‑priority campaigns simultaneously in a fast‑paced environment without sacrificing attention to detail.

Salary ranging from $133,348 - $146,945 per annum plus employer’s contribution to superannuation and annual leave loading.

We welcome applications from people of all backgrounds, including but not limited to Aboriginal and/or Torres Strait Islander people, people of any age or gender, people from culturally and linguistically diverse groups and/or from the LGBTQIA+ community, veterans, refugees, people with disability, people with sensory differences, and neurodiverse people. If we can make some adjustments to our recruitment/interview process to better help you shine, please reach out to the contact person for this recruitment, details listed above. For more information, visit the NSW Department of Education’s Diversity, equity and inclusion webpage.