B2B Marketing Lead: Growth, Events & Strategy (Hybrid)

Jivaro; Melbourne; Hybride; AUD 86 000 - 105 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Résumé du poste

Jivaro is seeking a Marketing Executive in Melbourne to own the B2B marketing plan, partnering with revenue leaders to drive acquisition, retention and revenue growth. This hybrid role reports to Head of Marketing and collaborates with sales and leadership.

You’ll develop GTM plans, create on-brand sales tools, lead trade shows, manage LinkedIn content, and optimise HubSpot while overseeing the marketing budget. The position offers $95K plus super with hybrid working.

Qualifications

• 5+ years in B2B or trade marketing with revenue ownership.
• Experience building marketing plans and GTM launches to drive revenue.
• Strong account-based and relationship marketing know-how.
• Hands-on trade show, event and partnership experience.
• Excellent writing and storytelling with case studies.
• Advanced PowerPoint and customer-facing presentation skills.
• Strong CRM knowledge, preferably HubSpot.
• Commercial acumen and stakeholder management.

Responsabilités

• Develop and deliver the annual B2B marketing plan alongside revenue leaders.
• Create engaging, on-brand sales tools including presentation templates, catalogues and seasonal guides.
• Lead go-to-market plans for new products and key business initiatives.
• Plan and deliver trade expos and customer events that generate quality leads.
• Own the LinkedIn channel strategy, producing customer stories, case studies and thought leadership.
• Support tender and proposal responses with case studies, references and collateral.
• Manage industry partnerships, B2B gifting and customer value-add programs such as photoshoots and look books.
• Partner with Sales Enablement to optimise HubSpot, and manage and report on the B2B marketing budget.

Connaissances

B2B marketing

Go-to-market planning

ABM marketing

Event marketing

Storytelling

PowerPoint

CRM (HubSpot)

Outils

HubSpot CRM

Description du poste

Jivaro is seeking a Marketing Executive in Melbourne to own the B2B marketing plan, partnering with revenue leaders to drive acquisition, retention and revenue growth. This hybrid role reports to Head of Marketing and collaborates with sales and leadership.

You’ll develop GTM plans, create on-brand sales tools, lead trade shows, manage LinkedIn content, and optimise HubSpot while overseeing the marketing budget. The position offers $95K plus super with hybrid working.