B2B Marketing Lead - Ageing Well & Health Services

Medibank; Melbourne; On-site; AUD 90,000 - 140,000; Full time

Job summary

Medibank is seeking a Marketing Manager to lead B2B marketing for Amplar Health. The role focuses on developing and delivering strategies that support growth in ageing well propositions, strengthening referral partner relationships and driving enrolments across priority programs.

You will work across Consumer Growth and B2B Growth squads, crafting go-to-market plans and compelling messaging to connect community and aged care referrers with Amplar Health services.

Qualifications

• 5+ years’ experience in B2B, product or commercial marketing roles.
• Experience developing and executing go‑to‑market strategies.
• Strong capability in creating B2B value propositions, positioning and messaging frameworks.
• Experience developing sales enablement and marketing collateral.
• Demonstrated ability to navigate complex stakeholder environments and build strong relationships.
• Strong reporting, measurement and performance management capability.
• Experience partnering with commercial, business development or customer‑facing teams.
• Highly regarded: Experience within aged care or another regulated industry.

Responsibilities

• Develop and deliver B2B marketing strategies aligned with business priorities and squad OKRs.
• Create go‑to‑market plans that build awareness, engagement and growth.
• Develop positioning, messaging and compelling value propositions for Amplar Health.
• Produce sales enablement and marketing collateral, including pitch packs, presentations, case studies and program materials.
• Support business development and stakeholder engagement activities.
• Deliver initiatives to grow Amplar Health’s consented audience.
• Support AI‑assisted content creation while maintaining quality, governance and brand standards.
• Identify opportunities to improve content efficiency and scalability through technology.

Skills

B2B marketing

Go-to-market

Value propositions

Sales enablement

Stakeholder management

Performance analytics

Cross-functional collaboration

Aged care experience

Job description

Medibank is seeking a Marketing Manager to lead B2B marketing for Amplar Health. The role focuses on developing and delivering strategies that support growth in ageing well propositions, strengthening referral partner relationships and driving enrolments across priority programs.

You will work across Consumer Growth and B2B Growth squads, crafting go-to-market plans and compelling messaging to connect community and aged care referrers with Amplar Health services.