B2B Digital Marketing Specialist – Content & Campaigns

HLB International; Sydney; On-site; AUD 80,000 - 100,000; Full time

Job summary

HLB Mann Judd is seeking an early to intermediate Digital Marketing Executive to shape the firm\'s digital presence across LinkedIn, email and website content. You\'ll work with senior management and the marketing team to publish engaging content, manage campaigns, and use data to improve results.

This role suits someone who enjoys content creation, stakeholder collaboration and ongoing professional services/B2B marketing. A National Police Check is required as part of reference checks.

Qualifications

• A degree in Marketing, Communications, Business or a related field.
• Around 3+ years\' experience in digital marketing, ideally within a professional services or B2B environment.
• Hands-on experience with LinkedIn, email marketing platforms, CMS and websites.
• An understanding of SEO, GEO and paid advertising.
• Strong written and verbal communication skills for multiple channels.
• Excellent organisation, prioritisation and time management to manage deadlines.
• Creative, curious, solutions-focused mindset with initiative and a positive attitude.

Responsibilities

• Create and publish engaging digital content across LinkedIn, email, website and video.
• Manage partner LinkedIn content—planning, drafting, scheduling and monitoring engagement.
• Build and send email newsletters and targeted campaigns with accurate mailing lists.
• Update website articles, team content and digital assets for the Sydney firm.
• Support digital campaigns across paid and organic channels, including research.
• Track performance, prepare reports and share insights to improve future digital activity.

Skills

LinkedIn

Email marketing

CMS

Web content

SEO

GEO

Paid advertising

Content creation

Stakeholder management

Data reporting

Education

Degree in Marketing/Communications/Business

Tools

Canva

Video editing software

Job description

HLB Mann Judd is seeking an early to intermediate Digital Marketing Executive to shape the firm\'s digital presence across LinkedIn, email and website content. You\'ll work with senior management and the marketing team to publish engaging content, manage campaigns, and use data to improve results.

This role suits someone who enjoys content creation, stakeholder collaboration and ongoing professional services/B2B marketing. A National Police Check is required as part of reference checks.