B2B Content & Thought Leadership Strategist

Aquent; Sydney; Hybrid; AUD 90,000 - 100,000; Full time

Job summary

Aquent in Sydney is seeking a B2B content marketer who understands that great content begins before writing. You will own content development for a national professional services team, turning insights into thought leadership and expert profiles.

Working with senior stakeholders across marketing, digital, PR and creative, you will identify opportunities, build a calendar, and adapt stories for LinkedIn, websites and newsletters, helping position the firm as a credible voice in its field.

Qualifications

• Experience building B2B content strategies.
• Ability to translate complex topics into credible content.

Responsibilities

• Develop content strategy and calendar.
• Identify opportunities and develop content.
• Create thought leadership articles and expert profiles.
• Adapt content for LinkedIn, websites and newsletters.
• Collaborate with marketing, digital, PR and creative teams.

Skills

B2B content marketing

Content strategy

Stakeholder management

Editorial writing

Job description

Aquent in Sydney is seeking a B2B content marketer who understands that great content begins before writing. You will own content development for a national professional services team, turning insights into thought leadership and expert profiles.

Working with senior stakeholders across marketing, digital, PR and creative, you will identify opportunities, build a calendar, and adapt stories for LinkedIn, websites and newsletters, helping position the firm as a credible voice in its field.